The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat

This research is implemented to study about purchase intention towards factors that influence Malaysian customer in Johor area to buy Halal product. The study aimed to identify the major factors that influent purchasing Halal product such as Halal awareness, Halal certification, product quality, mar...

Full description

Bibliographic Details
Main Authors:	Maulad Bahrol, Khadijah, Supangat, Nor Fasihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Food industry and trade. Halal food industry. Certification Malaysia Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/25067/ http://ir.uitm.edu.my/id/eprint/25067/1/PPb_KHADIJAH%20MAULAD%20BAHROL%20M%20BM%2014_5.pdf

id	uitm-25067
recordtype	eprints
spelling	uitm-250672019-09-05T01:55:53Z http://ir.uitm.edu.my/id/eprint/25067/ The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat Maulad Bahrol, Khadijah Supangat, Nor Fasihah Awareness Food industry and trade. Halal food industry. Certification Malaysia Purchasing. Selling. Sales personnel. Sales executives This research is implemented to study about purchase intention towards factors that influence Malaysian customer in Johor area to buy Halal product. The study aimed to identify the major factors that influent purchasing Halal product such as Halal awareness, Halal certification, product quality, marketing promotion and also brand. The study was done within the area in Johor. The study was conducted at Syarikat Air Johor Holdings SdnBhd which located at Johor Bahru and Batu Pahat and around those particular areas. The sample size for this study is 100 of the respondents who walking around the area. Data obtained using two methods which are primary and secondary data. Respondents been asked to answer the questionnaires that contain the factor of influencing purchase intention of Halal product in Johor. Data are analyzed using Reliability Test, Chart, and Frequency Table through SPSS program. The sampling technique that has been used in this study was non-probability sampling techniques which is convenience sampling. The result shows that Halal certification is the major factor of influencing customer to purchase Halal product compared to other factors. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25067/1/PPb_KHADIJAH%20MAULAD%20BAHROL%20M%20BM%2014_5.pdf Maulad Bahrol, Khadijah and Supangat, Nor Fasihah (2014) The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Food industry and trade. Halal food industry. Certification Malaysia Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Awareness Food industry and trade. Halal food industry. Certification Malaysia Purchasing. Selling. Sales personnel. Sales executives Maulad Bahrol, Khadijah Supangat, Nor Fasihah The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
description	This research is implemented to study about purchase intention towards factors that influence Malaysian customer in Johor area to buy Halal product. The study aimed to identify the major factors that influent purchasing Halal product such as Halal awareness, Halal certification, product quality, marketing promotion and also brand. The study was done within the area in Johor. The study was conducted at Syarikat Air Johor Holdings SdnBhd which located at Johor Bahru and Batu Pahat and around those particular areas. The sample size for this study is 100 of the respondents who walking around the area. Data obtained using two methods which are primary and secondary data. Respondents been asked to answer the questionnaires that contain the factor of influencing purchase intention of Halal product in Johor. Data are analyzed using Reliability Test, Chart, and Frequency Table through SPSS program. The sampling technique that has been used in this study was non-probability sampling techniques which is convenience sampling. The result shows that Halal certification is the major factor of influencing customer to purchase Halal product compared to other factors.
format	Student Project
author	Maulad Bahrol, Khadijah Supangat, Nor Fasihah
author_facet	Maulad Bahrol, Khadijah Supangat, Nor Fasihah
author_sort	Maulad Bahrol, Khadijah
title	The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
title_short	The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
title_full	The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
title_fullStr	The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
title_full_unstemmed	The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat
title_sort	role of halal awareness and halal certification in influencing malaysian intention to purchase halal food and non-food products in johor / khadijah maulad bahrol and nor fasihah supangat
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25067/ http://ir.uitm.edu.my/id/eprint/25067/1/PPb_KHADIJAH%20MAULAD%20BAHROL%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:58Z
last_indexed	2023-09-18T23:13:58Z
_version_	1777418988370788352

The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat

Similar Items