Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh

Mobile phone has proven to be an integral part of the growth, development, success and efficiency of any business and economy. The past decade has seen enormous increase in mobile phone users, significant reduction in tariff and increase in talk time, usage of short message service (SMS) and various...

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Main Author:	Musleh, Juhari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/25051/ http://ir.uitm.edu.my/id/eprint/25051/1/PPb_JUHARI%20MUSLEH%20M%20BM%2010_5.pdf

id	uitm-25051
recordtype	eprints
spelling	uitm-250512019-08-28T01:43:57Z http://ir.uitm.edu.my/id/eprint/25051/ Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh Musleh, Juhari Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mobile phone has proven to be an integral part of the growth, development, success and efficiency of any business and economy. The past decade has seen enormous increase in mobile phone users, significant reduction in tariff and increase in talk time, usage of short message service (SMS) and various other mobile phone applications. It is popular due to its compact portability to suit the highly mobile lifestyle of today’s society. This study was held to find out whether all the four independent variables can influence the consumer purchase decision or not. Those four independent variables are product, price, promotion, and place. The result can be seen through the findings and interpretations of the report. The researcher wants to study what the factors influencing consumer purchase decision of Celcom prepaid plan. By understanding the factors that influencing consumer purchase decision, it will help this research to overcome the problem that facing by Celcom. It is important for the company to know which factors the most influencing customer to be used in order to enhance the increasing of purchase decision on Celcom prepaid plan. The result show that, promotion are higher percentage of factor influencing consumer purchase decisions compare to the others variables which are price, product and place. There are respondent who suggested that Celcom give more rewards to its loyal customers. The rewards may be in terms of free airtime credit. In other way, Celcom may also adopted how Maxis rewarding its loyal customer by giving points each time the customer reload their credit. The points are redeemable to into airtime credit. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25051/1/PPb_JUHARI%20MUSLEH%20M%20BM%2010_5.pdf Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Musleh, Juhari Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
description	Mobile phone has proven to be an integral part of the growth, development, success and efficiency of any business and economy. The past decade has seen enormous increase in mobile phone users, significant reduction in tariff and increase in talk time, usage of short message service (SMS) and various other mobile phone applications. It is popular due to its compact portability to suit the highly mobile lifestyle of today’s society. This study was held to find out whether all the four independent variables can influence the consumer purchase decision or not. Those four independent variables are product, price, promotion, and place. The result can be seen through the findings and interpretations of the report. The researcher wants to study what the factors influencing consumer purchase decision of Celcom prepaid plan. By understanding the factors that influencing consumer purchase decision, it will help this research to overcome the problem that facing by Celcom. It is important for the company to know which factors the most influencing customer to be used in order to enhance the increasing of purchase decision on Celcom prepaid plan. The result show that, promotion are higher percentage of factor influencing consumer purchase decisions compare to the others variables which are price, product and place. There are respondent who suggested that Celcom give more rewards to its loyal customers. The rewards may be in terms of free airtime credit. In other way, Celcom may also adopted how Maxis rewarding its loyal customer by giving points each time the customer reload their credit. The points are redeemable to into airtime credit.
format	Student Project
author	Musleh, Juhari
author_facet	Musleh, Juhari
author_sort	Musleh, Juhari
title	Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
title_short	Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
title_full	Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
title_fullStr	Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
title_full_unstemmed	Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh
title_sort	factors influencing consumer purchase decisions of celcom prepaid plan at bandar baru klang, selangor / juhari musleh
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25051/ http://ir.uitm.edu.my/id/eprint/25051/1/PPb_JUHARI%20MUSLEH%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:56Z
last_indexed	2023-09-18T23:13:56Z
_version_	1777418986330259456

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh

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