Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
The number of product recalls has been increasing in recent years worldwide. Several studies have tried to define the best ways for the companies to manage product recalls and to mitigate negative impacts on brand image. However these efforts mostly adopt a managerial perspective, thus largely ignor...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24985/ http://ir.uitm.edu.my/id/eprint/24985/1/PPb_HASNEEZAH%20ABD%20RASHID%20M%20BM%2014_5.pdf |