Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid

The number of product recalls has been increasing in recent years worldwide. Several studies have tried to define the best ways for the companies to manage product recalls and to mitigate negative impacts on brand image. However these efforts mostly adopt a managerial perspective, thus largely ignor...

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Bibliographic Details
Main Author:	Abd Rashid, Hasneezah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24985/ http://ir.uitm.edu.my/id/eprint/24985/1/PPb_HASNEEZAH%20ABD%20RASHID%20M%20BM%2014_5.pdf

id	uitm-24985
recordtype	eprints
spelling	uitm-249852019-08-27T02:18:32Z http://ir.uitm.edu.my/id/eprint/24985/ Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid Abd Rashid, Hasneezah Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The number of product recalls has been increasing in recent years worldwide. Several studies have tried to define the best ways for the companies to manage product recalls and to mitigate negative impacts on brand image. However these efforts mostly adopt a managerial perspective, thus largely ignoring the customers’ point of view. The experimental study investigated three factors that may affect consumer perceptions of companies making product recalls. When information indicating that the company acted in a socially responsible manner was present, student consumers held more favorable feelings toward the company. A government press release was viewed as more objective than a company advertisement discussing the recall. Finally, the print medium was viewed as more trustworthy and somewhat more objective than the sound medium. Managerial implications are provided. A quasi-experiment is conducted on a sample of 50participants in order to analyze customers’ reaction to the communication activated by the company. Findings underline the impact of responsible vs. opportunistic recall management and partly disconfirm previous results about the moderating role of brand reputation. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24985/1/PPb_HASNEEZAH%20ABD%20RASHID%20M%20BM%2014_5.pdf Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abd Rashid, Hasneezah Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
description	The number of product recalls has been increasing in recent years worldwide. Several studies have tried to define the best ways for the companies to manage product recalls and to mitigate negative impacts on brand image. However these efforts mostly adopt a managerial perspective, thus largely ignoring the customers’ point of view. The experimental study investigated three factors that may affect consumer perceptions of companies making product recalls. When information indicating that the company acted in a socially responsible manner was present, student consumers held more favorable feelings toward the company. A government press release was viewed as more objective than a company advertisement discussing the recall. Finally, the print medium was viewed as more trustworthy and somewhat more objective than the sound medium. Managerial implications are provided. A quasi-experiment is conducted on a sample of 50participants in order to analyze customers’ reaction to the communication activated by the company. Findings underline the impact of responsible vs. opportunistic recall management and partly disconfirm previous results about the moderating role of brand reputation.
format	Student Project
author	Abd Rashid, Hasneezah
author_facet	Abd Rashid, Hasneezah
author_sort	Abd Rashid, Hasneezah
title	Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
title_short	Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
title_full	Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
title_fullStr	Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
title_full_unstemmed	Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid
title_sort	product trustworthy consumer reaction to product recalls / hasneezah abd rashid
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24985/ http://ir.uitm.edu.my/id/eprint/24985/1/PPb_HASNEEZAH%20ABD%20RASHID%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:48Z
last_indexed	2023-09-18T23:13:48Z
_version_	1777418977640710144

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid

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