Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah

This study was conducted among local franchisees from various franchise sectors like food, service and maintenance, nursery, beauty centre, etc. around Selangor district amongst others Klang Valley, Ampang, Cheras, Kajang, Bangi and many more. The purpose of the study is to study the problems faced...

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Main Author: Mohamed Abdullah, Hana Harlina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24970/
http://ir.uitm.edu.my/id/eprint/24970/1/PPb_HANA%20HARLINA%20MOHAMED%20ABDULLAH%20M%20BM%2010_5.pdf
id uitm-24970
recordtype eprints
spelling uitm-249702019-08-27T01:31:35Z http://ir.uitm.edu.my/id/eprint/24970/ Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah Mohamed Abdullah, Hana Harlina Retail trade Franchises (Retail trade) This study was conducted among local franchisees from various franchise sectors like food, service and maintenance, nursery, beauty centre, etc. around Selangor district amongst others Klang Valley, Ampang, Cheras, Kajang, Bangi and many more. The purpose of the study is to study the problems faced by local franchisees in running their franchise business and to identify possible solutions for the unresolved conflicts between the franchisor and the franchisees. All information were obtained through observation, informal interviews and other secondary data from journals, newspaper and online articles. The study identified four main issues relating to the problems faced by local franchisees, amongst others, lack of effective communication and communication techniques, limited creativity and decision making, franchise fees and royalty and also franchisor’s frustration. Through observation, the researcher found that franchisees have unresolved conflicts with their franchisors but did not make them known to the franchisors for resolution. At the end of the study, the researcher offers few recommendations for future study that include encouraging dual communication between franchisor and franchisee, to appoint franchise consultant and last but not least to view the franchisee as an intelligent agent. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24970/1/PPb_HANA%20HARLINA%20MOHAMED%20ABDULLAH%20M%20BM%2010_5.pdf Mohamed Abdullah, Hana Harlina (2010) Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Retail trade
Franchises (Retail trade)
spellingShingle Retail trade
Franchises (Retail trade)
Mohamed Abdullah, Hana Harlina
Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
description This study was conducted among local franchisees from various franchise sectors like food, service and maintenance, nursery, beauty centre, etc. around Selangor district amongst others Klang Valley, Ampang, Cheras, Kajang, Bangi and many more. The purpose of the study is to study the problems faced by local franchisees in running their franchise business and to identify possible solutions for the unresolved conflicts between the franchisor and the franchisees. All information were obtained through observation, informal interviews and other secondary data from journals, newspaper and online articles. The study identified four main issues relating to the problems faced by local franchisees, amongst others, lack of effective communication and communication techniques, limited creativity and decision making, franchise fees and royalty and also franchisor’s frustration. Through observation, the researcher found that franchisees have unresolved conflicts with their franchisors but did not make them known to the franchisors for resolution. At the end of the study, the researcher offers few recommendations for future study that include encouraging dual communication between franchisor and franchisee, to appoint franchise consultant and last but not least to view the franchisee as an intelligent agent.
format Student Project
author Mohamed Abdullah, Hana Harlina
author_facet Mohamed Abdullah, Hana Harlina
author_sort Mohamed Abdullah, Hana Harlina
title Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
title_short Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
title_full Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
title_fullStr Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
title_full_unstemmed Problems faced by local franchisees in running their business: a study of franchisees in Selangor / Hana Harlina Mohamed Abdullah
title_sort problems faced by local franchisees in running their business: a study of franchisees in selangor / hana harlina mohamed abdullah
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/24970/
http://ir.uitm.edu.my/id/eprint/24970/1/PPb_HANA%20HARLINA%20MOHAMED%20ABDULLAH%20M%20BM%2010_5.pdf
first_indexed 2023-09-18T23:13:46Z
last_indexed 2023-09-18T23:13:46Z
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