The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli

The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independen...

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Main Authors:	Ab Rahim, Hamirah, Ramli, Siti Nor Zilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide
Online Access:	http://ir.uitm.edu.my/id/eprint/24969/ http://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf

id	uitm-24969
recordtype	eprints
spelling	uitm-249692019-08-27T01:28:20Z http://ir.uitm.edu.my/id/eprint/24969/ The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli Ab Rahim, Hamirah Ramli, Siti Nor Zilah Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independent variables for this research. The research is being conducted towards the SME’s customers of Telekom Malaysia Berhad in Melaka, and more focuses on three areas that are in Bukit Beruang, Ayer Keroh and Melaka Raya. The information is gathered by distributed questionnaire to the SME’s businesses by using the simple random sampling, that there are 120 respondents from the three selected area. But only 80 respondents selected for the research that 27 respondents from area of Bukit Beruang, 27 respondents from area Ayer Keroh and another 26 respondents are from Melaka Raya. Their feedbacks on answering the questionnaire will be analyze and summarize by using The Statistical Package for Social Science (SPSS) version 19 and above. The results or the findings from this research revealed that only perceived benefits factors will effects the SME’s in Melaka used the internet in their business operations. Thus, several suggestions and recommendations are being made in order to encourage the SME’s in Melaka to use internet for the business operation purposes. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf Ab Rahim, Hamirah and Ramli, Siti Nor Zilah (2013) The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide
spellingShingle	Small and medium-sized business. History Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Information technology. Information society. Digital divide Ab Rahim, Hamirah Ramli, Siti Nor Zilah The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
description	The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independent variables for this research. The research is being conducted towards the SME’s customers of Telekom Malaysia Berhad in Melaka, and more focuses on three areas that are in Bukit Beruang, Ayer Keroh and Melaka Raya. The information is gathered by distributed questionnaire to the SME’s businesses by using the simple random sampling, that there are 120 respondents from the three selected area. But only 80 respondents selected for the research that 27 respondents from area of Bukit Beruang, 27 respondents from area Ayer Keroh and another 26 respondents are from Melaka Raya. Their feedbacks on answering the questionnaire will be analyze and summarize by using The Statistical Package for Social Science (SPSS) version 19 and above. The results or the findings from this research revealed that only perceived benefits factors will effects the SME’s in Melaka used the internet in their business operations. Thus, several suggestions and recommendations are being made in order to encourage the SME’s in Melaka to use internet for the business operation purposes.
format	Student Project
author	Ab Rahim, Hamirah Ramli, Siti Nor Zilah
author_facet	Ab Rahim, Hamirah Ramli, Siti Nor Zilah
author_sort	Ab Rahim, Hamirah
title	The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
title_short	The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
title_full	The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
title_fullStr	The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
title_full_unstemmed	The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli
title_sort	internet usage behaviour among sme’s in melaka / hamirah ab rahim and siti nor zilah ramli
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/24969/ http://ir.uitm.edu.my/id/eprint/24969/1/PPb_HAMIRAH%20AB%20RAHIM%20M%20BM%2013_5.pdf
first_indexed	2023-09-18T23:13:46Z
last_indexed	2023-09-18T23:13:46Z
_version_	1777418975367397376

The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli

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