A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid

This research was conducted with one main objective in mind that is to identify the strategies that TMpoint can practice in order to attract more foreigners to visit TMpoint Kota Bharu. Besides, this research also tries to find the barriers that TMpoint usually face in order to attract foreigner cus...

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Bibliographic Details
Main Author:	Abd Hamid, Hamdi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/24964/ http://ir.uitm.edu.my/id/eprint/24964/1/PPb_HAMDI%20ABD%20HAMID%20M%20BM%2010_5.pdf

id	uitm-24964
recordtype	eprints
spelling	uitm-249642019-08-27T00:37:24Z http://ir.uitm.edu.my/id/eprint/24964/ A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid Abd Hamid, Hamdi Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This research was conducted with one main objective in mind that is to identify the strategies that TMpoint can practice in order to attract more foreigners to visit TMpoint Kota Bharu. Besides, this research also tries to find the barriers that TMpoint usually face in order to attract foreigner customers come to TMpoint Kota Bharu. The data are gathered using primary and secondary data. The primary data collected using questionnaire that researcher distributes to 30 foreign customers of TMpoint Kota Bharu. Then, the researcher has categorized this study as descriptive for research design method. Next, the data gathered was analyzed by using the Statistical Package for Social Science (SPSS) Version 14. Then, all the data was interpreted and test by Frequency Distribution Analysis, Reliability Analysis, Correlations and Regression Analysis. The finding shows that all the independent variables have no association to dependent variables (customer satisfaction). Review the result from this research shows behaviors and skills of sales are the one factor that most leads to customer satisfaction. Another two factors, trust and corporate image also the factors that influence customer satisfaction that are lesser influenced. The researcher also provides some recommendations to the management to attract more foreign customers to come visit TMpoint Kota Bharu while increase more of their satisfaction. Some conclusions are provided in the research and the researcher also stated several recommendations, which are enhancing facilities, improve communication skill among employees, aggressive on promotion activities and last but not least increasing sample size that seems to influence the customer satisfaction among foreigners. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24964/1/PPb_HAMDI%20ABD%20HAMID%20M%20BM%2010_5.pdf Abd Hamid, Hamdi (2010) A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Abd Hamid, Hamdi A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
description	This research was conducted with one main objective in mind that is to identify the strategies that TMpoint can practice in order to attract more foreigners to visit TMpoint Kota Bharu. Besides, this research also tries to find the barriers that TMpoint usually face in order to attract foreigner customers come to TMpoint Kota Bharu. The data are gathered using primary and secondary data. The primary data collected using questionnaire that researcher distributes to 30 foreign customers of TMpoint Kota Bharu. Then, the researcher has categorized this study as descriptive for research design method. Next, the data gathered was analyzed by using the Statistical Package for Social Science (SPSS) Version 14. Then, all the data was interpreted and test by Frequency Distribution Analysis, Reliability Analysis, Correlations and Regression Analysis. The finding shows that all the independent variables have no association to dependent variables (customer satisfaction). Review the result from this research shows behaviors and skills of sales are the one factor that most leads to customer satisfaction. Another two factors, trust and corporate image also the factors that influence customer satisfaction that are lesser influenced. The researcher also provides some recommendations to the management to attract more foreign customers to come visit TMpoint Kota Bharu while increase more of their satisfaction. Some conclusions are provided in the research and the researcher also stated several recommendations, which are enhancing facilities, improve communication skill among employees, aggressive on promotion activities and last but not least increasing sample size that seems to influence the customer satisfaction among foreigners.
format	Student Project
author	Abd Hamid, Hamdi
author_facet	Abd Hamid, Hamdi
author_sort	Abd Hamid, Hamdi
title	A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
title_short	A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
title_full	A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
title_fullStr	A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
title_full_unstemmed	A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid
title_sort	research on: factors influencing customer satisfaction among foreigners towards service provided by tmpoint kota bharu / hamdi abd hamid
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24964/ http://ir.uitm.edu.my/id/eprint/24964/1/PPb_HAMDI%20ABD%20HAMID%20M%20BM%2010_5.pdf
first_indexed	2023-09-18T23:13:45Z
last_indexed	2023-09-18T23:13:45Z
_version_	1777418974638637056

A research on: factors influencing customer satisfaction among foreigners towards service provided by TMpoint Kota Bharu / Hamdi Abd Hamid

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