Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three fa...

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Bibliographic Details
Main Author:	Mohd Nor, Hafizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24950/ http://ir.uitm.edu.my/id/eprint/24950/1/PPb_HAFIZAH%20MOHD%20NOR%20M%20BM%2009_5.pdf

id	uitm-24950
recordtype	eprints
spelling	uitm-249502019-08-26T07:20:16Z http://ir.uitm.edu.my/id/eprint/24950/ Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor Mohd Nor, Hafizah Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24950/1/PPb_HAFIZAH%20MOHD%20NOR%20M%20BM%2009_5.pdf Mohd Nor, Hafizah (2009) Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Nor, Hafizah Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
description	The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology.
format	Student Project
author	Mohd Nor, Hafizah
author_facet	Mohd Nor, Hafizah
author_sort	Mohd Nor, Hafizah
title	Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
title_short	Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
title_full	Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
title_fullStr	Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
title_full_unstemmed	Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor
title_sort	factors influence customer acceptance towards food biotechnology product / hafizah mohd nor
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24950/ http://ir.uitm.edu.my/id/eprint/24950/1/PPb_HAFIZAH%20MOHD%20NOR%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:43Z
last_indexed	2023-09-18T23:13:43Z
_version_	1777418972629565440

Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

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