Factors influence customer acceptance towards food biotechnology product / Hafizah Mohd Nor

The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three fa...

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Bibliographic Details
Main Author: Mohd Nor, Hafizah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24950/
http://ir.uitm.edu.my/id/eprint/24950/1/PPb_HAFIZAH%20MOHD%20NOR%20M%20BM%2009_5.pdf
Description
Summary:The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology.