Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi

This research is investigates a possible “Effect of Relationship Marketing of the Future Consumer Behavioral Intention to Use the GIG Technology Holdings Sdn Bhd Services”. The main objective is to determine the effect of the relationship marketing toward the future consumer behavioral intention to...

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Bibliographic Details
Main Author:	Mohd Saufi, Fara Elani
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2009
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24884/ http://ir.uitm.edu.my/id/eprint/24884/1/PPb_FARA%20ELANI%20MOHD%20SAUFI%20M%20BM%2009_5.pdf

id	uitm-24884
recordtype	eprints
spelling	uitm-248842019-08-26T06:56:55Z http://ir.uitm.edu.my/id/eprint/24884/ Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi Mohd Saufi, Fara Elani Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is investigates a possible “Effect of Relationship Marketing of the Future Consumer Behavioral Intention to Use the GIG Technology Holdings Sdn Bhd Services”. The main objective is to determine the effect of the relationship marketing toward the future consumer behavioral intention to use the GIG Technology Holdings Sdn Bhd. Then researcher is determining the distribution between relationship marketing and consumer behavioral intention. Lastly, objective is to find the alternatives to improve relationship marketing towards to the GIG Technology Holdings Sdn Bhd. All objectives are consisting of four kinds of relationship marketing those are Trust, Commitment, Retention and Loyalty. About 25 respondents were getting from the research to help for accomplish this research by answering questionnaires had been distributed to them. This research was been used the probability sampling techniques and simple random techniques to get the data that are required. The finding showed questions in every each of relationship must highlight and recommend the company to create a consumer behavioral intention towards to their consumer. In the result, it determines the significant of the loyalty are shows the relationship between GIG Technology Holdings Sdn bhd and the government are more into helping in a sense that they are bumiputra. Faculty of Business Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24884/1/PPb_FARA%20ELANI%20MOHD%20SAUFI%20M%20BM%2009_5.pdf Mohd Saufi, Fara Elani (2009) Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Saufi, Fara Elani Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
description	This research is investigates a possible “Effect of Relationship Marketing of the Future Consumer Behavioral Intention to Use the GIG Technology Holdings Sdn Bhd Services”. The main objective is to determine the effect of the relationship marketing toward the future consumer behavioral intention to use the GIG Technology Holdings Sdn Bhd. Then researcher is determining the distribution between relationship marketing and consumer behavioral intention. Lastly, objective is to find the alternatives to improve relationship marketing towards to the GIG Technology Holdings Sdn Bhd. All objectives are consisting of four kinds of relationship marketing those are Trust, Commitment, Retention and Loyalty. About 25 respondents were getting from the research to help for accomplish this research by answering questionnaires had been distributed to them. This research was been used the probability sampling techniques and simple random techniques to get the data that are required. The finding showed questions in every each of relationship must highlight and recommend the company to create a consumer behavioral intention towards to their consumer. In the result, it determines the significant of the loyalty are shows the relationship between GIG Technology Holdings Sdn bhd and the government are more into helping in a sense that they are bumiputra.
format	Student Project
author	Mohd Saufi, Fara Elani
author_facet	Mohd Saufi, Fara Elani
author_sort	Mohd Saufi, Fara Elani
title	Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
title_short	Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
title_full	Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
title_fullStr	Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
title_full_unstemmed	Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
title_sort	study the effect of relationship marketing of the future consumer behavioral intention to use the company service: gig technology holdings sdn bhd / fara elani mohd saufi
publisher	Faculty of Business Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24884/ http://ir.uitm.edu.my/id/eprint/24884/1/PPb_FARA%20ELANI%20MOHD%20SAUFI%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:34Z
last_indexed	2023-09-18T23:13:34Z
_version_	1777418963512197120

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi

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