The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris

The purpose of the study is to investigate the customer commitment on relationship quality in Agrobank, Jerantut. This research aims to the study about the commitment among the customer to enhance relationship quality in Agrobank, Jerantut. The literature, define customer commitment as an exchange p...

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Bibliographic Details
Main Author:	Ideris, Azrian Azrina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Special classes of banks and financial institutions
Online Access:	http://ir.uitm.edu.my/id/eprint/24793/ http://ir.uitm.edu.my/id/eprint/24793/1/PPb_AZRIAN%20AZRINA%20IDERIS%20M%20BM%2009_5.pdf

id	uitm-24793
recordtype	eprints
spelling	uitm-247932019-07-25T07:19:46Z http://ir.uitm.edu.my/id/eprint/24793/ The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris Ideris, Azrian Azrina Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Special classes of banks and financial institutions The purpose of the study is to investigate the customer commitment on relationship quality in Agrobank, Jerantut. This research aims to the study about the commitment among the customer to enhance relationship quality in Agrobank, Jerantut. The literature, define customer commitment as an exchange partner's willingness to maintain an important enduring relationship (Garbarino & Johnson, 1999; Hennig-Thurau et al., 2002). In order to measure customer commitment in Agrobank, the researcher refers to loyalty and involvement elements. Loyal customer shows that they have commitment to enhance relationship quality in Agrobank ,Beside that, customer involvement can show the effort of customer to maintain relationship with Agrobank. The researcher was distributed 40 questionnaires that consist of 20 questions to the respondents. Only 30 questionnaires were selected by researcher for academic purpose. From the finding most of the respondents showed that they loyal with Agrobank, but majority of them does not give involvement whether by directly or indirectly with Agrobank. In conclusion, Agrobank only used customer commitment to make them loyal with Agrobank’s products and services, and ignoring the customer involvements in Agrobank’s activities, products and services. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24793/1/PPb_AZRIAN%20AZRINA%20IDERIS%20M%20BM%2009_5.pdf Ideris, Azrian Azrina (2009) The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Special classes of banks and financial institutions
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Special classes of banks and financial institutions Ideris, Azrian Azrina The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
description	The purpose of the study is to investigate the customer commitment on relationship quality in Agrobank, Jerantut. This research aims to the study about the commitment among the customer to enhance relationship quality in Agrobank, Jerantut. The literature, define customer commitment as an exchange partner's willingness to maintain an important enduring relationship (Garbarino & Johnson, 1999; Hennig-Thurau et al., 2002). In order to measure customer commitment in Agrobank, the researcher refers to loyalty and involvement elements. Loyal customer shows that they have commitment to enhance relationship quality in Agrobank ,Beside that, customer involvement can show the effort of customer to maintain relationship with Agrobank. The researcher was distributed 40 questionnaires that consist of 20 questions to the respondents. Only 30 questionnaires were selected by researcher for academic purpose. From the finding most of the respondents showed that they loyal with Agrobank, but majority of them does not give involvement whether by directly or indirectly with Agrobank. In conclusion, Agrobank only used customer commitment to make them loyal with Agrobank’s products and services, and ignoring the customer involvements in Agrobank’s activities, products and services.
format	Student Project
author	Ideris, Azrian Azrina
author_facet	Ideris, Azrian Azrina
author_sort	Ideris, Azrian Azrina
title	The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
title_short	The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
title_full	The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
title_fullStr	The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
title_full_unstemmed	The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris
title_sort	study of customer commitment on relationship quality in agrobank, jerantut / azrian azrina ideris
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/24793/ http://ir.uitm.edu.my/id/eprint/24793/1/PPb_AZRIAN%20AZRINA%20IDERIS%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:13:22Z
last_indexed	2023-09-18T23:13:22Z
_version_	1777418950679724032

The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris

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