The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effect...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24781/ http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf |