The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effect...

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Bibliographic Details
Main Author:	Ismail, Azizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	Marketing Market segmentation. Target marketing Product management
Online Access:	http://ir.uitm.edu.my/id/eprint/24781/ http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf

id	uitm-24781
recordtype	eprints
spelling	uitm-247812019-07-25T07:16:38Z http://ir.uitm.edu.my/id/eprint/24781/ The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail Ismail, Azizah Marketing Market segmentation. Target marketing Product management This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effectiveness of marketing communication in term of marketing activities is high. The main objectives are (1) To investigate whether UMW Pennzoil Sdn Bhd is able to create an effective communication using their integrated marketing communication tools, (2) To determine the level of commitments for promotions by UMW Pennzoil Sdn Bhd, (3) To determine the most effective element in Integrated Marketing Communication for promoting lubricant oil and (4) To determine the solution and recommendation for suitable marketing communication tools. The respondents of this study were public in Shah Alam, Selangor area. 100 questionnaires had been distributed among them. The researcher had used convenience sampling as the sampling technique. The process of analyzing and interpreting data has been presented by tables and figures using method of analysis such as reliability analysis, frequency analysis, descriptive analysis and correlation analysis. The recommendations are the company have to enhance more on their marketing activities such as advertising, public relation and sales promotion in order to increase their sales of their Lubricant Oil. Faculty of Business and Management 2012 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market segmentation. Target marketing Product management
spellingShingle	Marketing Market segmentation. Target marketing Product management Ismail, Azizah The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
description	This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effectiveness of marketing communication in term of marketing activities is high. The main objectives are (1) To investigate whether UMW Pennzoil Sdn Bhd is able to create an effective communication using their integrated marketing communication tools, (2) To determine the level of commitments for promotions by UMW Pennzoil Sdn Bhd, (3) To determine the most effective element in Integrated Marketing Communication for promoting lubricant oil and (4) To determine the solution and recommendation for suitable marketing communication tools. The respondents of this study were public in Shah Alam, Selangor area. 100 questionnaires had been distributed among them. The researcher had used convenience sampling as the sampling technique. The process of analyzing and interpreting data has been presented by tables and figures using method of analysis such as reliability analysis, frequency analysis, descriptive analysis and correlation analysis. The recommendations are the company have to enhance more on their marketing activities such as advertising, public relation and sales promotion in order to increase their sales of their Lubricant Oil.
format	Student Project
author	Ismail, Azizah
author_facet	Ismail, Azizah
author_sort	Ismail, Azizah
title	The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
title_short	The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
title_full	The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
title_fullStr	The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
title_full_unstemmed	The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
title_sort	effectiveness of integrated marketing communication used by umw pennzoil distribution sdn bhd shah alam in promoting lubricant oil / azizah ismail
publisher	Faculty of Business and Management
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/24781/ http://ir.uitm.edu.my/id/eprint/24781/1/PPb_AZIZAH%20ISMAIL%20M%20BM%2012_5.pdf
first_indexed	2023-09-18T23:13:21Z
last_indexed	2023-09-18T23:13:21Z
_version_	1777418948914970624

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

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