Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail

Marketing strategy to a company is very important as to make the customers aware about company’s product. In addition, without marketing in a company, the company cannot be growth as well as other successful company. The main purpose of this study was to determine the relationship between Independen...

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Main Author:	Abdull Sattar@Ismail, Aziemah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Marketing Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/24777/ http://ir.uitm.edu.my/id/eprint/24777/1/PPb_AZIEMAH%20ABDULL%20SATTAR%40ISMAIL%20M%20BM%2015_5.pdf

id	uitm-24777
recordtype	eprints
spelling	uitm-247772019-07-25T04:27:54Z http://ir.uitm.edu.my/id/eprint/24777/ Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail Abdull Sattar@Ismail, Aziemah Marketing Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty Marketing strategy to a company is very important as to make the customers aware about company’s product. In addition, without marketing in a company, the company cannot be growth as well as other successful company. The main purpose of this study was to determine the relationship between Independent variable (advertising, telemarketing, event marketing and web marketing) and dependent variable (Factors influencing the effectiveness of marketing communication in UniKL MICET). This study was conducted in Taboh Naning, Melaka and aim is to address the most significant factor towards influencing the effectiveness of marketing communication in UniKL MICET. This study is focus to the UniKL MICET’s students and 100 questionnaires were gathered in this research. The questionnaires were used to obtain and collected the data from the respondent. The researcher use non-probability sampling is because the entire respondents are too large and randomly drawn in UniKL MICET. There has a few of sampling, and the researcher has decided to use convenience sampling technique for this study. Convenience sampling is type of non-probability sampling design, which it attempts to obtain a simple of convenient elements. Often respondent are selected because they happen to be in right place at right time, which is area UnikL MICET itself. Overall, it can be concluded that event marketing is the most effective strategy that UniKL MICET can be used more. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24777/1/PPb_AZIEMAH%20ABDULL%20SATTAR%40ISMAIL%20M%20BM%2015_5.pdf Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty Abdull Sattar@Ismail, Aziemah Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
description	Marketing strategy to a company is very important as to make the customers aware about company’s product. In addition, without marketing in a company, the company cannot be growth as well as other successful company. The main purpose of this study was to determine the relationship between Independent variable (advertising, telemarketing, event marketing and web marketing) and dependent variable (Factors influencing the effectiveness of marketing communication in UniKL MICET). This study was conducted in Taboh Naning, Melaka and aim is to address the most significant factor towards influencing the effectiveness of marketing communication in UniKL MICET. This study is focus to the UniKL MICET’s students and 100 questionnaires were gathered in this research. The questionnaires were used to obtain and collected the data from the respondent. The researcher use non-probability sampling is because the entire respondents are too large and randomly drawn in UniKL MICET. There has a few of sampling, and the researcher has decided to use convenience sampling technique for this study. Convenience sampling is type of non-probability sampling design, which it attempts to obtain a simple of convenient elements. Often respondent are selected because they happen to be in right place at right time, which is area UnikL MICET itself. Overall, it can be concluded that event marketing is the most effective strategy that UniKL MICET can be used more.
format	Student Project
author	Abdull Sattar@Ismail, Aziemah
author_facet	Abdull Sattar@Ismail, Aziemah
author_sort	Abdull Sattar@Ismail, Aziemah
title	Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
title_short	Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
title_full	Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
title_fullStr	Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
title_full_unstemmed	Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
title_sort	factors influencing the effectiveness of marketing communication strategy in unikl micet / aziemah abdull sattar@ismail
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24777/ http://ir.uitm.edu.my/id/eprint/24777/1/PPb_AZIEMAH%20ABDULL%20SATTAR%40ISMAIL%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:13:20Z
last_indexed	2023-09-18T23:13:20Z
_version_	1777418948324622336

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail

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