Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad

Various research on philanthropy has been conducted by the American and European context, while, research in the context of Asian countries is limited. Therefore, the purpose of this study is to explore on the public opinion among individual Muslim in Masjid Tanah towards their giving decision. Ther...

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Main Author:	Rahmad, Atika
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Perception Population research Public opinion
Online Access:	http://ir.uitm.edu.my/id/eprint/24763/ http://ir.uitm.edu.my/id/eprint/24763/1/PPb_ATIKA%20RAHMAD%20M%20BM%2014_5.pdf

id	uitm-24763
recordtype	eprints
spelling	uitm-247632019-07-19T03:28:00Z http://ir.uitm.edu.my/id/eprint/24763/ Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad Rahmad, Atika Perception Population research Public opinion Various research on philanthropy has been conducted by the American and European context, while, research in the context of Asian countries is limited. Therefore, the purpose of this study is to explore on the public opinion among individual Muslim in Masjid Tanah towards their giving decision. There are three (3) factors use in determining the public giving decision. The factors include the public perception on charity, giving and the needy, modalities of giving and socio demographic factors. This study implemented an intercept method as a survey method. A set of questionnaire were distributed around Alor Gajah. Frequency analysis, descriptive analysis, reliability analysis and correlation analysis have been chosen as the method to find the result. The finding indicated that socio demographic factors are the most significant factor that determining the philanthropic donation in the Alor Gajah area as compared to the perception and modalities factors. As for future research, it is suggested that the data gathered should be in a longer period of time because there is a rapid change such as in personal income as well as individual knowledge over time. Since this study is just for 5 months, the result may be questionable in term of their relevancy with the current situation. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24763/1/PPb_ATIKA%20RAHMAD%20M%20BM%2014_5.pdf Rahmad, Atika (2014) Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Perception Population research Public opinion
spellingShingle	Perception Population research Public opinion Rahmad, Atika Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
description	Various research on philanthropy has been conducted by the American and European context, while, research in the context of Asian countries is limited. Therefore, the purpose of this study is to explore on the public opinion among individual Muslim in Masjid Tanah towards their giving decision. There are three (3) factors use in determining the public giving decision. The factors include the public perception on charity, giving and the needy, modalities of giving and socio demographic factors. This study implemented an intercept method as a survey method. A set of questionnaire were distributed around Alor Gajah. Frequency analysis, descriptive analysis, reliability analysis and correlation analysis have been chosen as the method to find the result. The finding indicated that socio demographic factors are the most significant factor that determining the philanthropic donation in the Alor Gajah area as compared to the perception and modalities factors. As for future research, it is suggested that the data gathered should be in a longer period of time because there is a rapid change such as in personal income as well as individual knowledge over time. Since this study is just for 5 months, the result may be questionable in term of their relevancy with the current situation.
format	Student Project
author	Rahmad, Atika
author_facet	Rahmad, Atika
author_sort	Rahmad, Atika
title	Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
title_short	Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
title_full	Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
title_fullStr	Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
title_full_unstemmed	Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad
title_sort	public opinion towards giving decision: a case study in alor gajah melaka / atika rahmad
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24763/ http://ir.uitm.edu.my/id/eprint/24763/1/PPb_ATIKA%20RAHMAD%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:18Z
last_indexed	2023-09-18T23:13:18Z
_version_	1777418946604957696

Public opinion towards giving decision: a case study in Alor Gajah Melaka / Atika Rahmad

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