Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin

In the field of telecommunication, smartphone has become one of the main medium or products for consumers all around the world. Thus, a study of the smartphone application is carried out to see the matters at hand. The title of this research paper is “Usage Factors For Phone Application Among Genera...

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Bibliographic Details
Main Author:	Nordin, Arsyad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Theory. Method. Relations to other subjects Melaka
Online Access:	http://ir.uitm.edu.my/id/eprint/24754/ http://ir.uitm.edu.my/id/eprint/24754/1/PPb_ARSYAD%20NORDIN%20M%20BM%2012_5.pdf

id	uitm-24754
recordtype	eprints
spelling	uitm-247542019-07-19T03:39:48Z http://ir.uitm.edu.my/id/eprint/24754/ Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin Nordin, Arsyad Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Theory. Method. Relations to other subjects Melaka In the field of telecommunication, smartphone has become one of the main medium or products for consumers all around the world. Thus, a study of the smartphone application is carried out to see the matters at hand. The title of this research paper is “Usage Factors For Phone Application Among Generation Y In UiTM Malacca City Campus”. The purpose of this research is to see the relationship between the variables that is the dependent variable and the independent variables. There are three independent variables that are involved in this research which are social influences, knowledge, and consistent entertainment. Meanwhile, the dependent variable is to investigate the usage of phone application among Generation Y in UiTM Malacca City Campus. In order to achieve this research, the hypothesis focuses on the objective to identify whether there are relationship between social influences, knowledge, and consistent entertainment towards the usage of phone application among Generation Y in UiTM Malacca City Campus. In gathering the data, a set of questionnaire was distributed to Generation Y in UiTM Malacca City Campus. Questionnaires were distributed to 100 respondents of the Generation Y. The objective of this research is to determine the to determine the relationship between social influences and usage of phone application, to determine the relationship between knowledge and usage of phone application, to determine the relationship between consistent entertainment and usage of phone application and To identify which independent variables that has the strongest effect towards usage of phone application. Faculty of Business and Management 2012 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24754/1/PPb_ARSYAD%20NORDIN%20M%20BM%2012_5.pdf Nordin, Arsyad (2012) Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Theory. Method. Relations to other subjects Melaka
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Theory. Method. Relations to other subjects Melaka Nordin, Arsyad Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
description	In the field of telecommunication, smartphone has become one of the main medium or products for consumers all around the world. Thus, a study of the smartphone application is carried out to see the matters at hand. The title of this research paper is “Usage Factors For Phone Application Among Generation Y In UiTM Malacca City Campus”. The purpose of this research is to see the relationship between the variables that is the dependent variable and the independent variables. There are three independent variables that are involved in this research which are social influences, knowledge, and consistent entertainment. Meanwhile, the dependent variable is to investigate the usage of phone application among Generation Y in UiTM Malacca City Campus. In order to achieve this research, the hypothesis focuses on the objective to identify whether there are relationship between social influences, knowledge, and consistent entertainment towards the usage of phone application among Generation Y in UiTM Malacca City Campus. In gathering the data, a set of questionnaire was distributed to Generation Y in UiTM Malacca City Campus. Questionnaires were distributed to 100 respondents of the Generation Y. The objective of this research is to determine the to determine the relationship between social influences and usage of phone application, to determine the relationship between knowledge and usage of phone application, to determine the relationship between consistent entertainment and usage of phone application and To identify which independent variables that has the strongest effect towards usage of phone application.
format	Student Project
author	Nordin, Arsyad
author_facet	Nordin, Arsyad
author_sort	Nordin, Arsyad
title	Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
title_short	Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
title_full	Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
title_fullStr	Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
title_full_unstemmed	Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
title_sort	usage factors for phone application among generation-y in uitm malacca city campus / arsyad nordin
publisher	Faculty of Business and Management
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/24754/ http://ir.uitm.edu.my/id/eprint/24754/1/PPb_ARSYAD%20NORDIN%20M%20BM%2012_5.pdf
first_indexed	2023-09-18T23:13:17Z
last_indexed	2023-09-18T23:13:17Z
_version_	1777418945272217600

Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin

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