Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar

This research is implemented to study about the acceptance towards mobile marketing among Generation Y in Johor Bahru area. The study aimed to identify the major factor that influences the acceptance towards mobile marketing advertisement like entertainment, credibility, informativeness and irritati...

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Main Authors:	Mohd Amin, Ainur Rahmah, Mohd Mokhtar, Nurul Natashaina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobile commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/24645/ http://ir.uitm.edu.my/id/eprint/24645/1/PPb_AINUR%20RAHMAH%20MOHD%20AMIN%20M%20BM%2014_5.pdf

id	uitm-24645
recordtype	eprints
spelling	uitm-246452019-07-19T07:57:51Z http://ir.uitm.edu.my/id/eprint/24645/ Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar Mohd Amin, Ainur Rahmah Mohd Mokhtar, Nurul Natashaina Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobile commerce This research is implemented to study about the acceptance towards mobile marketing among Generation Y in Johor Bahru area. The study aimed to identify the major factor that influences the acceptance towards mobile marketing advertisement like entertainment, credibility, informativeness and irritation. The study has been done within the area in Johor. The study was conducted at Johor Bahru area where nearby with researcher industrial training places and other places near located in Johor Bahru. The sample size for this study is 100 of respondents who walking around the area. Data obtained using two methods which are primary and secondary data. Respondents been asked to answer the questionnaire that contain the factors of influencing the acceptance of mobile marketing. Data are analyzed using Reliability Test, Chart and frequency Table through SPSS program. The sampling technique that has been used in this study is non – probability sampling technique which is convenience sampling. The results shows that irritation is the most influencing the acceptance towards mobile marketing. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24645/1/PPb_AINUR%20RAHMAH%20MOHD%20AMIN%20M%20BM%2014_5.pdf Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobile commerce
spellingShingle	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobile commerce Mohd Amin, Ainur Rahmah Mohd Mokhtar, Nurul Natashaina Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
description	This research is implemented to study about the acceptance towards mobile marketing among Generation Y in Johor Bahru area. The study aimed to identify the major factor that influences the acceptance towards mobile marketing advertisement like entertainment, credibility, informativeness and irritation. The study has been done within the area in Johor. The study was conducted at Johor Bahru area where nearby with researcher industrial training places and other places near located in Johor Bahru. The sample size for this study is 100 of respondents who walking around the area. Data obtained using two methods which are primary and secondary data. Respondents been asked to answer the questionnaire that contain the factors of influencing the acceptance of mobile marketing. Data are analyzed using Reliability Test, Chart and frequency Table through SPSS program. The sampling technique that has been used in this study is non – probability sampling technique which is convenience sampling. The results shows that irritation is the most influencing the acceptance towards mobile marketing.
format	Student Project
author	Mohd Amin, Ainur Rahmah Mohd Mokhtar, Nurul Natashaina
author_facet	Mohd Amin, Ainur Rahmah Mohd Mokhtar, Nurul Natashaina
author_sort	Mohd Amin, Ainur Rahmah
title	Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
title_short	Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
title_full	Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
title_fullStr	Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
title_full_unstemmed	Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
title_sort	factors that have influence customer acceptance towards mobile marketing / ainur rahmah mohd amin and nurul natashaina mohd mokhtar
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24645/ http://ir.uitm.edu.my/id/eprint/24645/1/PPb_AINUR%20RAHMAH%20MOHD%20AMIN%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:02Z
last_indexed	2023-09-18T23:13:02Z
_version_	1777418929522606080

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar

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