Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri
In today's competitive marketplace, one of the biggest concerns of service restaurant operators is winning customer loyalty. This study examined the relationship between service quality and customer intent to return in the full-service sector of the restaurant industry in Sri Petaling, Kuala Lu...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2009
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24641/ http://ir.uitm.edu.my/id/eprint/24641/1/PPb_AINIWATI%20BAKERI%20M%20BM%2009_5.pdf |