Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab

This research is about a study of the understanding Chinese people towards Takaful product. For indicate agent role’s, service quality and product itself used to identify the understanding Chinese people towards Takaful product is. The agent roles consist of knowledge, experiences and tactic to attr...

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Main Author: Wahab, Aimiliana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24638/
http://ir.uitm.edu.my/id/eprint/24638/1/PPb_AIMILIANA%20WAHAB%20M%20BM%2010_5.pdf
id uitm-24638
recordtype eprints
spelling uitm-246382019-07-19T08:00:39Z http://ir.uitm.edu.my/id/eprint/24638/ Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab Wahab, Aimiliana Personal finance. Financial literacy Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance This research is about a study of the understanding Chinese people towards Takaful product. For indicate agent role’s, service quality and product itself used to identify the understanding Chinese people towards Takaful product is. The agent roles consist of knowledge, experiences and tactic to attract. Next, service quality consist of conducive environment, trust & confidence and expertise. Furthermore product it ‘Self consist of cost & benefit, high returns and saving. The survey is conducted in Off Jalan Tun Abdul Razak. The sample size for this study is 150 respondents. This study tries to investigate this issue by conducting a preliminary study on the level of knowledge and understanding Chinese people in Malaysia towards the Takaful product. There were 150 questionnaires being distributed and 150 were return and complete. Data obtained using three methods that are secondary data, survey and observational and other data. Respondents are required to answer the questionnaires that contain element that needed for the research. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis, and Descriptive Statistics through SPSS system. The result shows that what actually the most factors influences in understanding Chinese people towards Takaful product. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24638/1/PPb_AIMILIANA%20WAHAB%20M%20BM%2010_5.pdf Wahab, Aimiliana (2010) Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Personal finance. Financial literacy
Insurance
Other insurance. Including automobile, burglary, credit, disaster, title insurance
spellingShingle Personal finance. Financial literacy
Insurance
Other insurance. Including automobile, burglary, credit, disaster, title insurance
Wahab, Aimiliana
Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
description This research is about a study of the understanding Chinese people towards Takaful product. For indicate agent role’s, service quality and product itself used to identify the understanding Chinese people towards Takaful product is. The agent roles consist of knowledge, experiences and tactic to attract. Next, service quality consist of conducive environment, trust & confidence and expertise. Furthermore product it ‘Self consist of cost & benefit, high returns and saving. The survey is conducted in Off Jalan Tun Abdul Razak. The sample size for this study is 150 respondents. This study tries to investigate this issue by conducting a preliminary study on the level of knowledge and understanding Chinese people in Malaysia towards the Takaful product. There were 150 questionnaires being distributed and 150 were return and complete. Data obtained using three methods that are secondary data, survey and observational and other data. Respondents are required to answer the questionnaires that contain element that needed for the research. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis, and Descriptive Statistics through SPSS system. The result shows that what actually the most factors influences in understanding Chinese people towards Takaful product.
format Student Project
author Wahab, Aimiliana
author_facet Wahab, Aimiliana
author_sort Wahab, Aimiliana
title Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
title_short Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
title_full Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
title_fullStr Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
title_full_unstemmed Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab
title_sort understanding chinese people towards takaful product in johor bahru branch / aimiliana wahab
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/24638/
http://ir.uitm.edu.my/id/eprint/24638/1/PPb_AIMILIANA%20WAHAB%20M%20BM%2010_5.pdf
first_indexed 2023-09-18T23:13:01Z
last_indexed 2023-09-18T23:13:01Z
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