A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman

The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance...

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Bibliographic Details
Main Author:	Osman, Afiqah Izzati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/24590/ http://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf

id	uitm-24590
recordtype	eprints
spelling	uitm-245902019-07-22T03:30:54Z http://ir.uitm.edu.my/id/eprint/24590/ A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman Osman, Afiqah Izzati Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance and empathy as the independent variables while for the dependent variable is customer satisfaction. This research have been improved by questionnaire for the purpose of data collection and distributing it to 100 respondent and the questionnaire were filled up by the customers who come to Z Rich showroom and also customer who already purchased the product before. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf Osman, Afiqah Izzati (2015) A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Osman, Afiqah Izzati A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
description	The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance and empathy as the independent variables while for the dependent variable is customer satisfaction. This research have been improved by questionnaire for the purpose of data collection and distributing it to 100 respondent and the questionnaire were filled up by the customers who come to Z Rich showroom and also customer who already purchased the product before.
format	Student Project
author	Osman, Afiqah Izzati
author_facet	Osman, Afiqah Izzati
author_sort	Osman, Afiqah Izzati
title	A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
title_short	A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
title_full	A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
title_fullStr	A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
title_full_unstemmed	A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman
title_sort	study on effects of service quality dimension towards customer satisfaction in z rich corporation sdn bhd / afiqah izzati osman
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/24590/ http://ir.uitm.edu.my/id/eprint/24590/1/PPb_AFIQAH%20IZZATI%20OSMAN%20M%20BM%2015_5.pdf
first_indexed	2023-09-18T23:12:54Z
last_indexed	2023-09-18T23:12:54Z
_version_	1777418921485271040

A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman

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