Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing co...
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24584/ http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf |