Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar

This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing co...

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Bibliographic Details
Main Authors:	Abdul Talib, Adibah, Shamsul Kahar, Amalina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/24584/ http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf

id	uitm-24584
recordtype	eprints
spelling	uitm-245842019-07-25T04:25:04Z http://ir.uitm.edu.my/id/eprint/24584/ Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar Abdul Talib, Adibah Shamsul Kahar, Amalina Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing consumer ethnocentrism and the most significant factors contribute to consumer ethnocentrism among the respondents. Questionnaire is the research tool used in this study. Based on the respondents’ response, the consumer ethnocentrism level among the respondents is moderate. This study revealed that the factors influencing consumer ethnocentrism among the respondents are price, brand image and promotion. Brand image is identified as the most significant factor to consumer ethnocentrism. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdul Talib, Adibah Shamsul Kahar, Amalina Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
description	This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing consumer ethnocentrism and the most significant factors contribute to consumer ethnocentrism among the respondents. Questionnaire is the research tool used in this study. Based on the respondents’ response, the consumer ethnocentrism level among the respondents is moderate. This study revealed that the factors influencing consumer ethnocentrism among the respondents are price, brand image and promotion. Brand image is identified as the most significant factor to consumer ethnocentrism.
format	Student Project
author	Abdul Talib, Adibah Shamsul Kahar, Amalina
author_facet	Abdul Talib, Adibah Shamsul Kahar, Amalina
author_sort	Abdul Talib, Adibah
title	Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
title_short	Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
title_full	Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
title_fullStr	Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
title_full_unstemmed	Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
title_sort	consumer ethnocentrism among malaysians towards purchasing automobile / adibah abdul talib and amalina shamsul kahar
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24584/ http://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:12:54Z
last_indexed	2023-09-18T23:12:54Z
_version_	1777418920621244416

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar

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