Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. The title of the study is factors that influence consumer purchasing behavior using guerrilla marketing approach. The modern era has made each consumer experience a newer concept of marketing communic...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24582/ http://ir.uitm.edu.my/id/eprint/24582/1/PPb_ABU%20IZZAT%20JALALUDDIN%20M%20BM%2014_5.pdf |