Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promot...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24554/ http://ir.uitm.edu.my/id/eprint/24554/1/PPb_ABD%20HADI%20ZAINUDIN%20M%20BM%2010_5.pdf |