The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil

The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perc...

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Bibliographic Details
Main Author:	Fadzil, Mohd Ikhmal
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2010
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/24312/ http://ir.uitm.edu.my/id/eprint/24312/1/PPb_MOHD%20lKHMAL%20FADZIL%20BM%20K%2010_5.pdf

id	uitm-24312
recordtype	eprints
spelling	uitm-243122019-05-28T04:14:13Z http://ir.uitm.edu.my/id/eprint/24312/ The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil Fadzil, Mohd Ikhmal Consumer satisfaction Customer services. Customer relations The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perception. Effectiveness of packaging is very important for RFC as this phenomenon was found in the previous study to contribute to the increase of sales return. This study is currently important because effective food packaging is one of the problems that arise among RFC especially in enhancing high sales and pin filtration strategy in the global market. To achieve effectiveness of food product packaging goals, knowledge about consumer psychology is important. RFC need to understand consumer response to their packages in order to increase their sales. This paper also seeks to discuss the need to understand consumers’ perception in order to correctly design the packaging with suitable colour, typography and convenient of usage to the customers. Two independent variables were chosen related to design and graphical form and typography. This study will report on the findings of 160 Northern Malaysian RFC customers randomly chosen to response on the questionnaires at the 3 RFC restaurants in the Northern area. The evaluation of Northern Malaysian customers’ perception holds importance to RFC who need to understand the right food packaging in the eyes of their customers. Faculty of Business Management 2010-04 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24312/1/PPb_MOHD%20lKHMAL%20FADZIL%20BM%20K%2010_5.pdf Fadzil, Mohd Ikhmal (2010) The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer satisfaction Customer services. Customer relations Fadzil, Mohd Ikhmal The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
description	The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perception. Effectiveness of packaging is very important for RFC as this phenomenon was found in the previous study to contribute to the increase of sales return. This study is currently important because effective food packaging is one of the problems that arise among RFC especially in enhancing high sales and pin filtration strategy in the global market. To achieve effectiveness of food product packaging goals, knowledge about consumer psychology is important. RFC need to understand consumer response to their packages in order to increase their sales. This paper also seeks to discuss the need to understand consumers’ perception in order to correctly design the packaging with suitable colour, typography and convenient of usage to the customers. Two independent variables were chosen related to design and graphical form and typography. This study will report on the findings of 160 Northern Malaysian RFC customers randomly chosen to response on the questionnaires at the 3 RFC restaurants in the Northern area. The evaluation of Northern Malaysian customers’ perception holds importance to RFC who need to understand the right food packaging in the eyes of their customers.
format	Student Project
author	Fadzil, Mohd Ikhmal
author_facet	Fadzil, Mohd Ikhmal
author_sort	Fadzil, Mohd Ikhmal
title	The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
title_short	The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
title_full	The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
title_fullStr	The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
title_full_unstemmed	The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
title_sort	influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / mohd ikhmal fadzil
publisher	Faculty of Business Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24312/ http://ir.uitm.edu.my/id/eprint/24312/1/PPb_MOHD%20lKHMAL%20FADZIL%20BM%20K%2010_5.pdf
first_indexed	2023-09-18T23:12:19Z
last_indexed	2023-09-18T23:12:19Z
_version_	1777418884132896768

The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil

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