Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan

Pineapples or Ananas Comosus from the family Bromeliaciae was a plant in which tropically origin from east Area of South America. Pineapple was started worldwide production by 15th century. Malaysia was well known as one of the world pineapple suppliers. Malaysia was the 18th top production pineappl...

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Main Author:	Bansan, Muhammad Amirul Shafik
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Pineapple
Online Access:	http://ir.uitm.edu.my/id/eprint/24283/

id	uitm-24283
recordtype	eprints
spelling	uitm-242832019-05-29T04:38:27Z http://ir.uitm.edu.my/id/eprint/24283/ Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan Bansan, Muhammad Amirul Shafik Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Pineapple Pineapples or Ananas Comosus from the family Bromeliaciae was a plant in which tropically origin from east Area of South America. Pineapple was started worldwide production by 15th century. Malaysia was well known as one of the world pineapple suppliers. Malaysia was the 18th top production pineapple in the world and the production of pineapple about 391714 a year. The objectives of this study was to determine the factors of Malaysian’s consumers’ preference in purchasing pineapples. From the factors, this study was to evaluate the most dominant factor of Malaysian’s consumers’ preferences in purchasing pineapples. A total of 200 respondents from Jasin, Melaka with objectives of identifying factors affecting Malaysian’s consumer’s preferences purchasing pineapple in the study area. Respondent were asked about demand toward pineapples, knowledge level on pineapples, characteristic of pineapples and consumer preferences purchasing pineapples. The obtained data were analysed using descriptive analysis and exploratory factor analysis. From the result KMO, 0.721 was reliable acceptable for conducting factor analysis since it was greater than 0.5. From factor analysis, the result illustrated that, the demand was the most dominant attribute towards Malaysian’s consumers’ preferences in purchasing pineapples. It was represented by three main factors which eigenvalues more than 1, consumer demand (3.942), consumer knowledge (2.602) and characteristic of pineapples (2.092). It was about 57.6 % of total variance were explained by three factors. From this result, it was proven that the consumer demand indirectly can increase pineapples production. Faculty of Plantation and Agrotechnology 2019 Student Project NonPeerReviewed Bansan, Muhammad Amirul Shafik (2019) Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Pineapple
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Pineapple Bansan, Muhammad Amirul Shafik Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
description	Pineapples or Ananas Comosus from the family Bromeliaciae was a plant in which tropically origin from east Area of South America. Pineapple was started worldwide production by 15th century. Malaysia was well known as one of the world pineapple suppliers. Malaysia was the 18th top production pineapple in the world and the production of pineapple about 391714 a year. The objectives of this study was to determine the factors of Malaysian’s consumers’ preference in purchasing pineapples. From the factors, this study was to evaluate the most dominant factor of Malaysian’s consumers’ preferences in purchasing pineapples. A total of 200 respondents from Jasin, Melaka with objectives of identifying factors affecting Malaysian’s consumer’s preferences purchasing pineapple in the study area. Respondent were asked about demand toward pineapples, knowledge level on pineapples, characteristic of pineapples and consumer preferences purchasing pineapples. The obtained data were analysed using descriptive analysis and exploratory factor analysis. From the result KMO, 0.721 was reliable acceptable for conducting factor analysis since it was greater than 0.5. From factor analysis, the result illustrated that, the demand was the most dominant attribute towards Malaysian’s consumers’ preferences in purchasing pineapples. It was represented by three main factors which eigenvalues more than 1, consumer demand (3.942), consumer knowledge (2.602) and characteristic of pineapples (2.092). It was about 57.6 % of total variance were explained by three factors. From this result, it was proven that the consumer demand indirectly can increase pineapples production.
format	Student Project
author	Bansan, Muhammad Amirul Shafik
author_facet	Bansan, Muhammad Amirul Shafik
author_sort	Bansan, Muhammad Amirul Shafik
title	Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
title_short	Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
title_full	Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
title_fullStr	Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
title_full_unstemmed	Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
title_sort	malaysian consumers’ preferences in purchasing pineapples: a case study in jasin, melaka / muhammad amirul shafik bansan
publisher	Faculty of Plantation and Agrotechnology
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/24283/
first_indexed	2023-09-18T23:12:15Z
last_indexed	2023-09-18T23:12:15Z
_version_	1777418879954321408

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan

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