Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail

Customer satisfaction is a key success of service institutions such as banking industry. The quality of service has become a feature of customer satisfaction. Day by day it has been proven that service quality is connected to customer satisfaction. The essential aim of this study is to look at most...

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Bibliographic Details
Main Author: Ismail, Aliya Huda
Format: Student Project
Language:English
Published: Faculty of Business Management 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/24237/
http://ir.uitm.edu.my/id/eprint/24237/1/PPb_ALIYA%20HUDA%20ISMAIL%20BM%20K%2015_5.pdf
id uitm-24237
recordtype eprints
spelling uitm-242372019-05-21T06:22:42Z http://ir.uitm.edu.my/id/eprint/24237/ Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail Ismail, Aliya Huda Customer services. Customer relations Banking Customer satisfaction is a key success of service institutions such as banking industry. The quality of service has become a feature of customer satisfaction. Day by day it has been proven that service quality is connected to customer satisfaction. The essential aim of this study is to look at most common constructs for quality of banking services, which influence customer satisfaction towards Bank Persatuan. Three factors of service quality such as employee’s attitude, banking system, and marketing strategy are considered as the main base of this study. The questionnaire was used to collect the data from 80 valid respondents by using convenience sampling method. The data was analysed by using SPSS. The final result based on multiple regressions showed that marketing strategy is significantly influence customer satisfaction towards Bank Persatuan. Faculty of Business Management 2015-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24237/1/PPb_ALIYA%20HUDA%20ISMAIL%20BM%20K%2015_5.pdf Ismail, Aliya Huda (2015) Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Customer services. Customer relations
Banking
spellingShingle Customer services. Customer relations
Banking
Ismail, Aliya Huda
Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
description Customer satisfaction is a key success of service institutions such as banking industry. The quality of service has become a feature of customer satisfaction. Day by day it has been proven that service quality is connected to customer satisfaction. The essential aim of this study is to look at most common constructs for quality of banking services, which influence customer satisfaction towards Bank Persatuan. Three factors of service quality such as employee’s attitude, banking system, and marketing strategy are considered as the main base of this study. The questionnaire was used to collect the data from 80 valid respondents by using convenience sampling method. The data was analysed by using SPSS. The final result based on multiple regressions showed that marketing strategy is significantly influence customer satisfaction towards Bank Persatuan.
format Student Project
author Ismail, Aliya Huda
author_facet Ismail, Aliya Huda
author_sort Ismail, Aliya Huda
title Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
title_short Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
title_full Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
title_fullStr Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
title_full_unstemmed Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
title_sort service quality and customer satisfaction towards banking sector: a case study of bank persatuan / aliya huda ismail
publisher Faculty of Business Management
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/24237/
http://ir.uitm.edu.my/id/eprint/24237/1/PPb_ALIYA%20HUDA%20ISMAIL%20BM%20K%2015_5.pdf
first_indexed 2023-09-18T23:12:10Z
last_indexed 2023-09-18T23:12:10Z
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