The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad
The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the re...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24229/ http://ir.uitm.edu.my/id/eprint/24229/1/PPb_NORAZIDAH%20AHMAD%20BM%20K%2015_5.pdf |