Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar

Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar

Retailers and other consumer service businesses are continually compelled to make decisions directly towards meeting the varying and changing demands of prospective customers. The more nearly a store's products and services offering meet customers' expectations, the more likely the store...

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Bibliographic Details
Main Authors: Egan, Magdalyne, Muhammad, Ismawi, Abd Jabar, Ismail
Format: Research Reports
Language:English
Published: Universiti Teknologi MARA, Sarawak 2012
Subjects:
Retail trade
Online Access:http://ir.uitm.edu.my/id/eprint/24039/
http://ir.uitm.edu.my/id/eprint/24039/1/PPm_MAGDALYNE%20EGAN%20BM%20Q%2012_5.PDF
id uitm-24039
recordtype eprints
spelling uitm-240392019-05-30T07:47:30Z http://ir.uitm.edu.my/id/eprint/24039/ Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar Egan, Magdalyne Muhammad, Ismawi Abd Jabar, Ismail Retail trade Retailers and other consumer service businesses are continually compelled to make decisions directly towards meeting the varying and changing demands of prospective customers. The more nearly a store's products and services offering meet customers' expectations, the more likely the store will induce customers to become regular patrons. Retailers must also examine and understand the attributes or store characteristics that are most critical in influencing patronage patterns. Basically, the study is to investigate overall sales performance of the company since its opening in November 2011 as well as to identify the customers' shop choice orientation factors towards Six To Six Wardrobe which is located in Kota Samarahan, Sarawak. Since Six To Six Wardrobe is still new in the market and highly depends and focuses on the customer buying volume, it is essential for the management to measure their target customers' overall shop choice orientation factors towards the shop. Universiti Teknologi MARA, Sarawak 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24039/1/PPm_MAGDALYNE%20EGAN%20BM%20Q%2012_5.PDF Egan, Magdalyne and Muhammad, Ismawi and Abd Jabar, Ismail (2012) Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar. [Research Reports] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Retail trade
spellingShingle Retail trade
Egan, Magdalyne
Muhammad, Ismawi
Abd Jabar, Ismail
Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
description Retailers and other consumer service businesses are continually compelled to make decisions directly towards meeting the varying and changing demands of prospective customers. The more nearly a store's products and services offering meet customers' expectations, the more likely the store will induce customers to become regular patrons. Retailers must also examine and understand the attributes or store characteristics that are most critical in influencing patronage patterns. Basically, the study is to investigate overall sales performance of the company since its opening in November 2011 as well as to identify the customers' shop choice orientation factors towards Six To Six Wardrobe which is located in Kota Samarahan, Sarawak. Since Six To Six Wardrobe is still new in the market and highly depends and focuses on the customer buying volume, it is essential for the management to measure their target customers' overall shop choice orientation factors towards the shop.
format Research Reports
author Egan, Magdalyne
Muhammad, Ismawi
Abd Jabar, Ismail
author_facet Egan, Magdalyne
Muhammad, Ismawi
Abd Jabar, Ismail
author_sort Egan, Magdalyne
title Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
title_short Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
title_full Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
title_fullStr Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
title_full_unstemmed Retail patronage at six to six wardrobe Taman Desa Ilmu, Kota Samarahan / Magdalyne Egan, Ismawi Muhammad and Ismail Abd Jabar
title_sort retail patronage at six to six wardrobe taman desa ilmu, kota samarahan / magdalyne egan, ismawi muhammad and ismail abd jabar
publisher Universiti Teknologi MARA, Sarawak
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/24039/
http://ir.uitm.edu.my/id/eprint/24039/1/PPm_MAGDALYNE%20EGAN%20BM%20Q%2012_5.PDF
first_indexed 2023-09-18T23:11:46Z
last_indexed 2023-09-18T23:11:46Z
_version_ 1777418850098216960

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