Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid

Travelling around the globe for health treatment is becoming more and more prevalent these days. The fundamental premise of health tourism is that the same care, or even better quality of care, may be available in other countries, and obtained at a more affordable cost than in the home country (Medi...

Full description

Bibliographic Details
Main Authors:	Ramlee, Siti Hajar, Adziz, Nurul Atiqah, Mohamad Shahid, Shahidah Juliana
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Subjects:	Motivation Travel and the state. Tourism
Online Access:	http://ir.uitm.edu.my/id/eprint/23659/ http://ir.uitm.edu.my/id/eprint/23659/1/PPb_SITI%20HAJAR%20RAMLEE%20M%20HM%2013_5.pdf

id	uitm-23659
recordtype	eprints
spelling	uitm-236592019-04-07T04:22:54Z http://ir.uitm.edu.my/id/eprint/23659/ Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid Ramlee, Siti Hajar Adziz, Nurul Atiqah Mohamad Shahid, Shahidah Juliana Motivation Travel and the state. Tourism Travelling around the globe for health treatment is becoming more and more prevalent these days. The fundamental premise of health tourism is that the same care, or even better quality of care, may be available in other countries, and obtained at a more affordable cost than in the home country (Medical Tourism Association, 2008). Although many theories on the potential of health tourism in Malaysia have been reported in the general media, there is a lack of adequate empirical evidence on the subject. Melaka, as one of the several major destinations in health tourism industry that is rapidly developing, is creating worldwide trademark as “The Medical Hub of Asia”. The objective of this study is to identify the motivational factors that motivate tourists to choose Melaka as a health tourism destination. Health tourism is largely a consumerdriven trend and in order to survive and thrive, the health-delivery industry must keep up with its consumers' demands and needs (Nakra, 2011). This study was carried out at three private hospitals around Banda Hilir and Ayer Keroh with a sample size of 120 health tourists. The six motivational factors identified and ranked according to importance are products offerings, demographic profiles, hospital services, hospital facilities, medical expertise and health service costs and cultural similarity. Simultaneously, the findings can be used by the hospitals, Melaka State Government and tourism related organizations in order to develop successful marketing strategies that further promote Melaka as a chosen health tourism destination. Further exploration is required in the area of health tourists’ motivational factors. In this study, it was found that the most influencing motivational factor is products offerings. However, the contributing factors that motivate tourists in choosing Melaka as a health tourism destination are hospital services and hospital facilities. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23659/1/PPb_SITI%20HAJAR%20RAMLEE%20M%20HM%2013_5.pdf Ramlee, Siti Hajar and Adziz, Nurul Atiqah and Mohamad Shahid, Shahidah Juliana (2013) Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Motivation Travel and the state. Tourism
spellingShingle	Motivation Travel and the state. Tourism Ramlee, Siti Hajar Adziz, Nurul Atiqah Mohamad Shahid, Shahidah Juliana Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
description	Travelling around the globe for health treatment is becoming more and more prevalent these days. The fundamental premise of health tourism is that the same care, or even better quality of care, may be available in other countries, and obtained at a more affordable cost than in the home country (Medical Tourism Association, 2008). Although many theories on the potential of health tourism in Malaysia have been reported in the general media, there is a lack of adequate empirical evidence on the subject. Melaka, as one of the several major destinations in health tourism industry that is rapidly developing, is creating worldwide trademark as “The Medical Hub of Asia”. The objective of this study is to identify the motivational factors that motivate tourists to choose Melaka as a health tourism destination. Health tourism is largely a consumerdriven trend and in order to survive and thrive, the health-delivery industry must keep up with its consumers' demands and needs (Nakra, 2011). This study was carried out at three private hospitals around Banda Hilir and Ayer Keroh with a sample size of 120 health tourists. The six motivational factors identified and ranked according to importance are products offerings, demographic profiles, hospital services, hospital facilities, medical expertise and health service costs and cultural similarity. Simultaneously, the findings can be used by the hospitals, Melaka State Government and tourism related organizations in order to develop successful marketing strategies that further promote Melaka as a chosen health tourism destination. Further exploration is required in the area of health tourists’ motivational factors. In this study, it was found that the most influencing motivational factor is products offerings. However, the contributing factors that motivate tourists in choosing Melaka as a health tourism destination are hospital services and hospital facilities.
format	Student Project
author	Ramlee, Siti Hajar Adziz, Nurul Atiqah Mohamad Shahid, Shahidah Juliana
author_facet	Ramlee, Siti Hajar Adziz, Nurul Atiqah Mohamad Shahid, Shahidah Juliana
author_sort	Ramlee, Siti Hajar
title	Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
title_short	Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
title_full	Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
title_fullStr	Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
title_full_unstemmed	Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid
title_sort	health tourism: a study on tourists’ motivational factors in choosing melaka as a health tourism destination / siti hajar ramlee, nurul atiqah adziz and shahidah juliana mohamad shahid
publisher	Faculty of Hotel and Tourism Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/23659/ http://ir.uitm.edu.my/id/eprint/23659/1/PPb_SITI%20HAJAR%20RAMLEE%20M%20HM%2013_5.pdf
first_indexed	2023-09-18T23:11:07Z
last_indexed	2023-09-18T23:11:07Z
_version_	1777418808823119872

Health tourism: a study on tourists’ motivational factors in choosing Melaka as a health tourism destination / Siti Hajar Ramlee, Nurul Atiqah Adziz and Shahidah Juliana Mohamad Shahid

Similar Items