Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid

This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was use...

Full description

Bibliographic Details
Main Author:	Zaid, Zakirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23606/ http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf

id	uitm-23606
recordtype	eprints
spelling	uitm-236062019-03-29T01:23:13Z http://ir.uitm.edu.my/id/eprint/23606/ Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid Zaid, Zakirah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was used in this study. There three hypotheses were proposed to test the relationship between store image, perceived quality and familiarity with the purchase intention toward private label products. The research instrument was structured by questionnaires. All staff of MiCoST was been selected for this study. For this study, there were 120 of population and 92 workers have been selected for the sample. This study used simple random sampling technique to select the sample of this research. Besides that, multiple regression analysis, correlation and frequency were used to determine the relationship between store image, perceived quality, familiarity and purchase intention toward private label products. Based on this study, there is a significant relationship between store image and perceived quality with purchase intention toward private label products. The study also showed that there was no significant relationship between familiarity and the purchase intention toward private label products. All the results conducted by Statistical Package for the Social Science (SPSS) Software. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Zaid, Zakirah Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
description	This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was used in this study. There three hypotheses were proposed to test the relationship between store image, perceived quality and familiarity with the purchase intention toward private label products. The research instrument was structured by questionnaires. All staff of MiCoST was been selected for this study. For this study, there were 120 of population and 92 workers have been selected for the sample. This study used simple random sampling technique to select the sample of this research. Besides that, multiple regression analysis, correlation and frequency were used to determine the relationship between store image, perceived quality, familiarity and purchase intention toward private label products. Based on this study, there is a significant relationship between store image and perceived quality with purchase intention toward private label products. The study also showed that there was no significant relationship between familiarity and the purchase intention toward private label products. All the results conducted by Statistical Package for the Social Science (SPSS) Software.
format	Student Project
author	Zaid, Zakirah
author_facet	Zaid, Zakirah
author_sort	Zaid, Zakirah
title	Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_short	Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_full	Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_fullStr	Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_full_unstemmed	Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_sort	factors that influenced purchase intention toward private label products among employees in melaka international college of science and technology (micost) / zakirah zaid
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23606/ http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:11:02Z
last_indexed	2023-09-18T23:11:02Z
_version_	1777418803668320256

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid

Similar Items