Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi

The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable whic...

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Bibliographic Details
Main Author:	Suhaimi, Syafirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/23601/ http://ir.uitm.edu.my/id/eprint/23601/1/PPb_SYAFIRAH%20SUHAIMI%20M%20BM%2019_5.pdf

id	uitm-23601
recordtype	eprints
spelling	uitm-236012019-03-29T01:27:30Z http://ir.uitm.edu.my/id/eprint/23601/ Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi Suhaimi, Syafirah Social aspects. Social marketing Product management Market surveys. Including brand choice. Brand loyalty The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable which is purchase intention. To add, this study is focusing on selected students of UiTM Melaka, City Campus. There were 160 respondents as sample size based on questionnaires returned and also used 7 point Likert Scale as instrument. Besides, this study used Descriptive Analysis, Reliability Analysis, Correlation Analysis, and Multiple Regression Analysis and data analysis was conducted using Statistic Packages for Social Science (SPSS) software version 25. Based on the results, all independent variables have significant relationship towards dependent variable. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23601/1/PPb_SYAFIRAH%20SUHAIMI%20M%20BM%2019_5.pdf Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Product management Market surveys. Including brand choice. Brand loyalty
spellingShingle	Social aspects. Social marketing Product management Market surveys. Including brand choice. Brand loyalty Suhaimi, Syafirah Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
description	The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable which is purchase intention. To add, this study is focusing on selected students of UiTM Melaka, City Campus. There were 160 respondents as sample size based on questionnaires returned and also used 7 point Likert Scale as instrument. Besides, this study used Descriptive Analysis, Reliability Analysis, Correlation Analysis, and Multiple Regression Analysis and data analysis was conducted using Statistic Packages for Social Science (SPSS) software version 25. Based on the results, all independent variables have significant relationship towards dependent variable.
format	Student Project
author	Suhaimi, Syafirah
author_facet	Suhaimi, Syafirah
author_sort	Suhaimi, Syafirah
title	Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
title_short	Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
title_full	Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
title_fullStr	Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
title_full_unstemmed	Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi
title_sort	factors influencing undergraduates to purchase the viral marketing products / syafirah suhaimi
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23601/ http://ir.uitm.edu.my/id/eprint/23601/1/PPb_SYAFIRAH%20SUHAIMI%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:11:01Z
last_indexed	2023-09-18T23:11:01Z
_version_	1777418802978357248

Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi

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