Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu

Over the last decade, consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment (Chen and Chai, 2010). According to Hossein Nezakati and Masoumeh Hosseinpour (2015) in Malaysia, the concept o...

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Main Author:	Siliyu, Sarjana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka
Online Access:	http://ir.uitm.edu.my/id/eprint/23594/ http://ir.uitm.edu.my/id/eprint/23594/1/PPb_SARJANA%20SILIYU%20M%20BM%2018_5.pdf

id	uitm-23594
recordtype	eprints
spelling	uitm-235942019-03-29T01:49:23Z http://ir.uitm.edu.my/id/eprint/23594/ Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu Siliyu, Sarjana Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka Over the last decade, consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment (Chen and Chai, 2010). According to Hossein Nezakati and Masoumeh Hosseinpour (2015) in Malaysia, the concept of environmentally friendly is new. The Malaysian government has invested to protection of the environment. However, the knowledge on consumers’ attitude towards the green products is not high. Although many studies explored the different aspects of green brand (Kilbourne, 2008; Polonsky, 1994), there is a lack of empirical studies about how to increase customers’ intentions to use green products among Malaysian users. The aim of this study was to determine what ar the main reasons that drive the consumers to the intention of green purchase among UiTM Malacca City Campus students. There were four independent variables that included in this study which are green purchase attitude, green perceived value, green perceived trust and ecological knowledge. Meanwhile, green purchase intention was the dependent variable. Based on the findings from the results, it was showed that only green perceived value that had significant impact on the consumers in UiTM Malacca City Campus to the intention toward green purchase. The remaining independent variable has no relationship on green buying intention. To further add, most of the respondents had experience in bought green products. Nevertheless, bottles and accessories were most of the respondents favourite green product includes recycled toilet tissue and recycled paper. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23594/1/PPb_SARJANA%20SILIYU%20M%20BM%2018_5.pdf Siliyu, Sarjana (2018) Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka
spellingShingle	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka Siliyu, Sarjana Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
description	Over the last decade, consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment (Chen and Chai, 2010). According to Hossein Nezakati and Masoumeh Hosseinpour (2015) in Malaysia, the concept of environmentally friendly is new. The Malaysian government has invested to protection of the environment. However, the knowledge on consumers’ attitude towards the green products is not high. Although many studies explored the different aspects of green brand (Kilbourne, 2008; Polonsky, 1994), there is a lack of empirical studies about how to increase customers’ intentions to use green products among Malaysian users. The aim of this study was to determine what ar the main reasons that drive the consumers to the intention of green purchase among UiTM Malacca City Campus students. There were four independent variables that included in this study which are green purchase attitude, green perceived value, green perceived trust and ecological knowledge. Meanwhile, green purchase intention was the dependent variable. Based on the findings from the results, it was showed that only green perceived value that had significant impact on the consumers in UiTM Malacca City Campus to the intention toward green purchase. The remaining independent variable has no relationship on green buying intention. To further add, most of the respondents had experience in bought green products. Nevertheless, bottles and accessories were most of the respondents favourite green product includes recycled toilet tissue and recycled paper.
format	Student Project
author	Siliyu, Sarjana
author_facet	Siliyu, Sarjana
author_sort	Siliyu, Sarjana
title	Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
title_short	Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
title_full	Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
title_fullStr	Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
title_full_unstemmed	Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu
title_sort	factors that drive consumers to green purchase intention among uitm malacca city campus students / sarjana siliyu
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23594/ http://ir.uitm.edu.my/id/eprint/23594/1/PPb_SARJANA%20SILIYU%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:11:00Z
last_indexed	2023-09-18T23:11:00Z
_version_	1777418802001084416

Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu

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