Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul

Today green consumers are creating a new economy around the globe. Indeed, the ‘green consumer’ idea was the focus of academicians and manufacturers at the end of 1980s and in the early 1990s. Likewise, rising knowledge on the various environmental problems has led a change in the way consumers go a...

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Main Authors:	Hashim, Nor Hashima, Yahya, Wan Kalthom, Asrul, Siti Aisyah
Format:	Article
Language:	English
Published:	Penerbit UiTM (UiTM Press) 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/23559/ http://ir.uitm.edu.my/id/eprint/23559/1/AJ_NOR%20HASHIMA%20HASHIM%20SMRJ%2018.pdf

id	uitm-23559
recordtype	eprints
spelling	uitm-235592019-04-22T03:37:29Z http://ir.uitm.edu.my/id/eprint/23559/ Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul Hashim, Nor Hashima Yahya, Wan Kalthom Asrul, Siti Aisyah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Today green consumers are creating a new economy around the globe. Indeed, the ‘green consumer’ idea was the focus of academicians and manufacturers at the end of 1980s and in the early 1990s. Likewise, rising knowledge on the various environmental problems has led a change in the way consumers go about their life. People are insistently trying to reduce their impact on the environment and living a ‘green lifestyle’. As a result, business has seen this change in consumer attitudes and is trying to sell many green products by exploiting the potential in the green market industry. Using green home electronic products are environmental initiatives for consumers to become green consumers. Research, although limited in the areas of ethnicity and green electronic home products, does suggest that a consumer’s ethnicity will influence their attitude toward home electronic choices, which in turn will affect their purchase decision. Therefore, the goal of the present study was to expand the body of research concerning ethnicity and its influence on purchase of green home electronic products. Therefore, this study examines if there exist differences in ethnic groups for the intention to purchase home electronic products, namely air conditioner, refrigerator and television. A total of 251 self-administered questionnaires were collected from respondents living within the cities of Klang Valley, Malacca and Penang. Results of the study show eco-label information is important in all three ethnic groups while social influence was not important to the Indians when purchasing green home electronic products. The results of the study indicate the importance of viewing ethnic consumer groups as unique markets and suggest some possible areas for further research. Penerbit UiTM (UiTM Press) 2018 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/23559/1/AJ_NOR%20HASHIMA%20HASHIM%20SMRJ%2018.pdf Hashim, Nor Hashima and Yahya, Wan Kalthom and Asrul, Siti Aisyah (2018) Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul. Social and Management Research Journal, 15 (2). pp. 47-63. ISSN 1675-7017
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Hashim, Nor Hashima Yahya, Wan Kalthom Asrul, Siti Aisyah Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
description	Today green consumers are creating a new economy around the globe. Indeed, the ‘green consumer’ idea was the focus of academicians and manufacturers at the end of 1980s and in the early 1990s. Likewise, rising knowledge on the various environmental problems has led a change in the way consumers go about their life. People are insistently trying to reduce their impact on the environment and living a ‘green lifestyle’. As a result, business has seen this change in consumer attitudes and is trying to sell many green products by exploiting the potential in the green market industry. Using green home electronic products are environmental initiatives for consumers to become green consumers. Research, although limited in the areas of ethnicity and green electronic home products, does suggest that a consumer’s ethnicity will influence their attitude toward home electronic choices, which in turn will affect their purchase decision. Therefore, the goal of the present study was to expand the body of research concerning ethnicity and its influence on purchase of green home electronic products. Therefore, this study examines if there exist differences in ethnic groups for the intention to purchase home electronic products, namely air conditioner, refrigerator and television. A total of 251 self-administered questionnaires were collected from respondents living within the cities of Klang Valley, Malacca and Penang. Results of the study show eco-label information is important in all three ethnic groups while social influence was not important to the Indians when purchasing green home electronic products. The results of the study indicate the importance of viewing ethnic consumer groups as unique markets and suggest some possible areas for further research.
format	Article
author	Hashim, Nor Hashima Yahya, Wan Kalthom Asrul, Siti Aisyah
author_facet	Hashim, Nor Hashima Yahya, Wan Kalthom Asrul, Siti Aisyah
author_sort	Hashim, Nor Hashima
title	Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
title_short	Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
title_full	Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
title_fullStr	Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
title_full_unstemmed	Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
title_sort	ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / nor hashima hashim, wan kalthom yahya and siti aisyah asrul
publisher	Penerbit UiTM (UiTM Press)
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23559/ http://ir.uitm.edu.my/id/eprint/23559/1/AJ_NOR%20HASHIMA%20HASHIM%20SMRJ%2018.pdf
first_indexed	2023-09-18T23:10:56Z
last_indexed	2023-09-18T23:10:56Z
_version_	1777418796929122304

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul

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