Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek
The purposed of this study is to identify the factors influencing Halal food purchasing by Non-Muslim at Alor Gajah area. The model is proposed by reviewing consumer behavior theories, which is using theory of planned behavior (TPB). The research is based on a sample of 280 respondents. The results...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23549/ http://ir.uitm.edu.my/id/eprint/23549/1/PPb_NUR%20NADZIRAH%20ABD.%20MALEK%20M%20BM%2019_5.pdf |
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uitm-23549 |
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eprints |
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uitm-235492019-04-07T03:56:09Z http://ir.uitm.edu.my/id/eprint/23549/ Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek Abd. Malek, Nur Nadzirah Food industry and trade. Halal food industry. Certification Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purposed of this study is to identify the factors influencing Halal food purchasing by Non-Muslim at Alor Gajah area. The model is proposed by reviewing consumer behavior theories, which is using theory of planned behavior (TPB). The research is based on a sample of 280 respondents. The results show that attitudes, subjective norms, perceived behavioral control, awareness have significant influence of Halal food purchase intention by Non-Muslim. It involve the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Malaysia is a multiracial country. It is because in Malaysia consists three main religion which is Malay, Chinese and Indian. The main objective of this study is to investigate whether factors (ie: attitudes, subjective norms, perceived behavioral control, awareness) have impact on affecting of Halal food purchase intention by Non-Muslim and also to identify the most influential factor that affecting the intention of Halal food purchasing by Non-Muslim. The strongest relationship is between subjective norms and Halal food purchase intention by Non-Muslim. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23549/1/PPb_NUR%20NADZIRAH%20ABD.%20MALEK%20M%20BM%2019_5.pdf Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Food industry and trade. Halal food industry. Certification Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| spellingShingle |
Food industry and trade. Halal food industry. Certification Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Abd. Malek, Nur Nadzirah Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| description |
The purposed of this study is to identify the factors influencing Halal food purchasing by Non-Muslim at Alor Gajah area. The model is proposed by reviewing consumer behavior theories, which is using theory of planned behavior (TPB). The research is based on a sample of 280 respondents. The results show that attitudes, subjective norms, perceived behavioral control, awareness have significant influence of Halal food purchase intention by Non-Muslim. It involve the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Malaysia is a multiracial country. It is because in Malaysia consists three main religion which is Malay, Chinese and Indian. The main objective of this study is to investigate whether factors (ie: attitudes, subjective norms, perceived behavioral control, awareness) have impact on affecting of Halal food purchase intention by Non-Muslim and also to identify the most influential factor that affecting the intention of Halal food purchasing by Non-Muslim. The strongest relationship is between subjective norms and Halal food purchase intention by Non-Muslim. |
| format |
Student Project |
| author |
Abd. Malek, Nur Nadzirah |
| author_facet |
Abd. Malek, Nur Nadzirah |
| author_sort |
Abd. Malek, Nur Nadzirah |
| title |
Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| title_short |
Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| title_full |
Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| title_fullStr |
Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| title_full_unstemmed |
Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek |
| title_sort |
factors affecting halal food purchasing by non-muslim / nur nadzirah abd. malek |
| publisher |
Faculty of Business and Management |
| publishDate |
2019 |
| url |
http://ir.uitm.edu.my/id/eprint/23549/ http://ir.uitm.edu.my/id/eprint/23549/1/PPb_NUR%20NADZIRAH%20ABD.%20MALEK%20M%20BM%2019_5.pdf |
| first_indexed |
2023-09-18T23:10:54Z |
| last_indexed |
2023-09-18T23:10:54Z |
| _version_ |
1777418795468455936 |