Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23529/ http://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf |