Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil

The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are...

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Main Author:	Sharil, Nur Erieana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23529/ http://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf

id	uitm-23529
recordtype	eprints
spelling	uitm-235292019-04-07T03:21:22Z http://ir.uitm.edu.my/id/eprint/23529/ Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil Sharil, Nur Erieana Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are independent variables for this research while the dependent variable is customers‟ intention to purchase hybrid cars in Malaysia. Literature reviews have been used to support all the independent and dependent variables. Data is collected through a questionnaire distributed to 150 respondents located at Setia Alam. The sampling technique used was the non-probability sampling which is convenience sampling. Result of this research shows that there is significant relationship between cost, environmental concern and brand and customers‟ intention to purchase hybrid cars in Malaysia. Meanwhile, brand factor is the most influence toward customers‟ intention to purchase hybrid cars in Malaysia. Lastly, recommendations are made based on the results and suggestion in order to improve sales of hybrid cars. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf Sharil, Nur Erieana (2019) Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives Sharil, Nur Erieana Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
description	The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are independent variables for this research while the dependent variable is customers‟ intention to purchase hybrid cars in Malaysia. Literature reviews have been used to support all the independent and dependent variables. Data is collected through a questionnaire distributed to 150 respondents located at Setia Alam. The sampling technique used was the non-probability sampling which is convenience sampling. Result of this research shows that there is significant relationship between cost, environmental concern and brand and customers‟ intention to purchase hybrid cars in Malaysia. Meanwhile, brand factor is the most influence toward customers‟ intention to purchase hybrid cars in Malaysia. Lastly, recommendations are made based on the results and suggestion in order to improve sales of hybrid cars.
format	Student Project
author	Sharil, Nur Erieana
author_facet	Sharil, Nur Erieana
author_sort	Sharil, Nur Erieana
title	Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
title_short	Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
title_full	Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
title_fullStr	Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
title_full_unstemmed	Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
title_sort	factors that influence customers’ intention to purchase hybrid cars in malaysia / nur erieana sharil
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23529/ http://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:52Z
last_indexed	2023-09-18T23:10:52Z
_version_	1777418792972845056

Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil

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