The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
The purpose of this research is to study the relationship of integrated marketing communication towards customer’s brand awareness on food product. Since there are too many product have arisen in the market especially in Fast Moving Consumer Goods (FMCG) that include of non-durable goods such as pac...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/23519/ http://ir.uitm.edu.my/id/eprint/23519/1/PPb_NUR%20AIN%20AZMY%20M%20BM%2019_5.pdf |