The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy

The purpose of this research is to study the relationship of integrated marketing communication towards customer’s brand awareness on food product. Since there are too many product have arisen in the market especially in Fast Moving Consumer Goods (FMCG) that include of non-durable goods such as pac...

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Bibliographic Details
Main Author:	Azmy, Nur Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Awareness Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/23519/ http://ir.uitm.edu.my/id/eprint/23519/1/PPb_NUR%20AIN%20AZMY%20M%20BM%2019_5.pdf

id	uitm-23519
recordtype	eprints
spelling	uitm-235192019-04-07T03:12:54Z http://ir.uitm.edu.my/id/eprint/23519/ The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy Azmy, Nur Ain Awareness Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty The purpose of this research is to study the relationship of integrated marketing communication towards customer’s brand awareness on food product. Since there are too many product have arisen in the market especially in Fast Moving Consumer Goods (FMCG) that include of non-durable goods such as packaged foods, beverages, and other consumable so brand awareness become more important day by day. Besides that, there are varieties of integrated marketing communication that can impact towards customer’s brand awareness on food product. For this purpose 200 sets of questionnaires were distributed to anyone to the customers in Malaysia around Klang Valley shopping mall. Based on five (5) variables Advertising , Sales Promotion, Sponsorship and Electronic-Word of Mouth (E-WOM) and Brand Awareness. By considering brand awareness as a dependent variable in this research in order to find the relationship between IMC and brand awareness. Convenience sampling was the sampling method for this study. For this study, Saji brand has been chosen as subject matter. After the survey has been complete, the data was filled in the SPSS for analysis in order to get the result. The results show that Electronic-word of mouth (E-WOM) have the greatest impact towards customer’s brand awareness. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23519/1/PPb_NUR%20AIN%20AZMY%20M%20BM%2019_5.pdf Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
spellingShingle	Awareness Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Azmy, Nur Ain The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
description	The purpose of this research is to study the relationship of integrated marketing communication towards customer’s brand awareness on food product. Since there are too many product have arisen in the market especially in Fast Moving Consumer Goods (FMCG) that include of non-durable goods such as packaged foods, beverages, and other consumable so brand awareness become more important day by day. Besides that, there are varieties of integrated marketing communication that can impact towards customer’s brand awareness on food product. For this purpose 200 sets of questionnaires were distributed to anyone to the customers in Malaysia around Klang Valley shopping mall. Based on five (5) variables Advertising , Sales Promotion, Sponsorship and Electronic-Word of Mouth (E-WOM) and Brand Awareness. By considering brand awareness as a dependent variable in this research in order to find the relationship between IMC and brand awareness. Convenience sampling was the sampling method for this study. For this study, Saji brand has been chosen as subject matter. After the survey has been complete, the data was filled in the SPSS for analysis in order to get the result. The results show that Electronic-word of mouth (E-WOM) have the greatest impact towards customer’s brand awareness.
format	Student Project
author	Azmy, Nur Ain
author_facet	Azmy, Nur Ain
author_sort	Azmy, Nur Ain
title	The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
title_short	The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
title_full	The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
title_fullStr	The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
title_full_unstemmed	The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
title_sort	impact of integrated marketing communication towards customer’s brand awareness on food product / nur ain azmy
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23519/ http://ir.uitm.edu.my/id/eprint/23519/1/PPb_NUR%20AIN%20AZMY%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:51Z
last_indexed	2023-09-18T23:10:51Z
_version_	1777418791971454976

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy

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