The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respon...

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Main Author:	Zamri, Izzatul Anis
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/23460/ http://ir.uitm.edu.my/id/eprint/23460/1/PPb_IZZATUL%20ANIS%20ZAMRI%20M%20BM%2019_5.pdf

id	uitm-23460
recordtype	eprints
spelling	uitm-234602019-03-20T01:25:36Z http://ir.uitm.edu.my/id/eprint/23460/ The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri Zamri, Izzatul Anis Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respondents to be a repeat visitor. This research aims to identify factors influencing on customer retention in tourism industry of Melaka. The results of this study indicated that “cost” was the most factor influenced on customer retention in Melaka. Concerning their perception on customer retention, the study revealed that respondents were intent to revisit and recommended Melaka as a holiday destination to others. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23460/1/PPb_IZZATUL%20ANIS%20ZAMRI%20M%20BM%2019_5.pdf Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zamri, Izzatul Anis The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
description	Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respondents to be a repeat visitor. This research aims to identify factors influencing on customer retention in tourism industry of Melaka. The results of this study indicated that “cost” was the most factor influenced on customer retention in Melaka. Concerning their perception on customer retention, the study revealed that respondents were intent to revisit and recommended Melaka as a holiday destination to others.
format	Student Project
author	Zamri, Izzatul Anis
author_facet	Zamri, Izzatul Anis
author_sort	Zamri, Izzatul Anis
title	The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
title_short	The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
title_full	The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
title_fullStr	The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
title_full_unstemmed	The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
title_sort	factors influencing on customer retention in tourism industry of melaka / izzatul anis zamri
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/23460/ http://ir.uitm.edu.my/id/eprint/23460/1/PPb_IZZATUL%20ANIS%20ZAMRI%20M%20BM%2019_5.pdf
first_indexed	2023-09-18T23:10:43Z
last_indexed	2023-09-18T23:10:43Z
_version_	1777418784022200320

The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

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