Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf |