Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-...

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Main Authors:	Kartini Naradin, Dilla, Hairuddin, Hanitahaiza, Ab Malik, Ariff Md, Suzila Kassim, Erne
Format:	Article
Language:	English
Published:	UiTM Press 2018
Subjects:	Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics
Online Access:	http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf

id	uitm-23190
recordtype	eprints
spelling	uitm-231902019-02-25T03:05:19Z http://ir.uitm.edu.my/id/eprint/23190/ Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively. UiTM Press 2018-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf Kartini Naradin, Dilla and Hairuddin, Hanitahaiza and Ab Malik, Ariff Md and Suzila Kassim, Erne (2018) Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim. Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 20-31. ISSN 2462-1838 (Unpublished) https://abrij.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics
spellingShingle	Purchasing. Selling. Sales personnel. Sales executives Social groups. Group dynamics Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
description	The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively.
format	Article
author	Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne
author_facet	Kartini Naradin, Dilla Hairuddin, Hanitahaiza Ab Malik, Ariff Md Suzila Kassim, Erne
author_sort	Kartini Naradin, Dilla
title	Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
title_short	Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
title_full	Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
title_fullStr	Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
title_full_unstemmed	Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim
title_sort	online purchase intention: explorations of the facebook users’ psychological factors / dilla kartini naradin, hanitahaiza hairuddin, ariff md ab malik and erne suzila kassim
publisher	UiTM Press
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/ http://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf
first_indexed	2023-09-18T23:10:16Z
last_indexed	2023-09-18T23:10:16Z
_version_	1777418754947284992

Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim

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