Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors

The ever changing preference and taste in food service industry due to increase in demand causes the market to become competitive in Malaysia. With the emergence of hipster cafes in Malaysia’s coffee scene, hipster cafe operators are strategically expanding their wings to capture the market share in...

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Main Authors:	Sharee, Asyraf, Muhammad, Nur Shahrulliza
Format:	Article
Language:	English
Published:	2018
Subjects:	Life style
Online Access:	http://ir.uitm.edu.my/id/eprint/23187/ http://ir.uitm.edu.my/id/eprint/23187/ http://ir.uitm.edu.my/id/eprint/23187/1/AJ_ASYRAF%20SHAARE%20ADBRIJ%20B%2018.pdf.pdf

id	uitm-23187
recordtype	eprints
spelling	uitm-231872019-02-14T09:18:53Z http://ir.uitm.edu.my/id/eprint/23187/ Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors Sharee, Asyraf Muhammad, Nur Shahrulliza Life style The ever changing preference and taste in food service industry due to increase in demand causes the market to become competitive in Malaysia. With the emergence of hipster cafes in Malaysia’s coffee scene, hipster cafe operators are strategically expanding their wings to capture the market share in order to gain competitive advantage over the competitors. Customers will prefer a hipster cafe which is able to provide better quality of offerings and customer services. This study tested the influence of factors of Food Quality, Service Quality and Restaurant Environment on Customer Satisfaction. Findings are derived from 150 digital questionnaires administered using emails and iPads at a number of hipster cafes in Klang Valley. Evidently, Restaurant Environment triumphed as the brewing factor that draws the young adults to dine in the hipster cafes. 2018-12 Article NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23187/1/AJ_ASYRAF%20SHAARE%20ADBRIJ%20B%2018.pdf.pdf Sharee, Asyraf and Muhammad, Nur Shahrulliza (2018) Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors. Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 41-52. ISSN 2462-1838 https://abrij.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Life style
spellingShingle	Life style Sharee, Asyraf Muhammad, Nur Shahrulliza Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
description	The ever changing preference and taste in food service industry due to increase in demand causes the market to become competitive in Malaysia. With the emergence of hipster cafes in Malaysia’s coffee scene, hipster cafe operators are strategically expanding their wings to capture the market share in order to gain competitive advantage over the competitors. Customers will prefer a hipster cafe which is able to provide better quality of offerings and customer services. This study tested the influence of factors of Food Quality, Service Quality and Restaurant Environment on Customer Satisfaction. Findings are derived from 150 digital questionnaires administered using emails and iPads at a number of hipster cafes in Klang Valley. Evidently, Restaurant Environment triumphed as the brewing factor that draws the young adults to dine in the hipster cafes.
format	Article
author	Sharee, Asyraf Muhammad, Nur Shahrulliza
author_facet	Sharee, Asyraf Muhammad, Nur Shahrulliza
author_sort	Sharee, Asyraf
title	Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
title_short	Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
title_full	Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
title_fullStr	Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
title_full_unstemmed	Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors
title_sort	young adults’ satisfaction towards hipster cafes: the brewing factors
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23187/ http://ir.uitm.edu.my/id/eprint/23187/ http://ir.uitm.edu.my/id/eprint/23187/1/AJ_ASYRAF%20SHAARE%20ADBRIJ%20B%2018.pdf.pdf
first_indexed	2023-09-18T23:10:15Z
last_indexed	2023-09-18T23:10:15Z
_version_	1777418754518417408

Young Adults’ Satisfaction Towards Hipster Cafes: The Brewing Factors

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