Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah

Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consume...

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Main Author:	Said Hamzah, Syed Muhamad Anasrullah
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives Fruit and fruit culture
Online Access:	http://ir.uitm.edu.my/id/eprint/22892/

id	uitm-22892
recordtype	eprints
spelling	uitm-228922019-05-15T01:36:48Z http://ir.uitm.edu.my/id/eprint/22892/ Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah Said Hamzah, Syed Muhamad Anasrullah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives Fruit and fruit culture Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consumers choosing the favorable retail formats and to anticipate the trend of purchasing local fresh fruits. The method used for this study are by using primary data collected from survey using structured questionnaire and observation. Spearman correlation and descriptive statistics which are frequencies and cross tabulation are used for the first objective. Exploratory factor analysis and descriptive statistics which are frequencies and cross tabulation are used for the second objective. The result of factor analysis on factors that affect buyer choices when choosing local fruit sales store suggest that the buyer at this area have higher level of comfort and convenience in influencing the buyer choices when choosing local fruit sales store. Based on cross tabulation for close retail store and frequency visited for pineapple, it can be concluded that most frequent respondents making pineapple purchase at the closest retail store which is fruits stall in once a month. Based on cross tabulation for preferred retail store and gender for pineapple, it can be concluded that the most frequent respondents making pineapple purchase at the most preferred retail store which is fruits stall who are female. This study provides information to wholesaler, retailer and related government agency such as Federal Agricultural Marketing Authority (FAMA) to improve trend of purchasing local fresh fruits in the population of Alor Gajah, Melaka. Furthermore, it is to inform wholesaler, retailer and related government agency to emphasize the most key determinants of consumers choosing the favorable retail formats in Alor Gajah, Melaka. Faculty of Plantation and Agrotechnology 2018 Student Project NonPeerReviewed Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives Fruit and fruit culture
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Purchasing. Selling. Sales personnel. Sales executives Fruit and fruit culture Said Hamzah, Syed Muhamad Anasrullah Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
description	Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consumers choosing the favorable retail formats and to anticipate the trend of purchasing local fresh fruits. The method used for this study are by using primary data collected from survey using structured questionnaire and observation. Spearman correlation and descriptive statistics which are frequencies and cross tabulation are used for the first objective. Exploratory factor analysis and descriptive statistics which are frequencies and cross tabulation are used for the second objective. The result of factor analysis on factors that affect buyer choices when choosing local fruit sales store suggest that the buyer at this area have higher level of comfort and convenience in influencing the buyer choices when choosing local fruit sales store. Based on cross tabulation for close retail store and frequency visited for pineapple, it can be concluded that most frequent respondents making pineapple purchase at the closest retail store which is fruits stall in once a month. Based on cross tabulation for preferred retail store and gender for pineapple, it can be concluded that the most frequent respondents making pineapple purchase at the most preferred retail store which is fruits stall who are female. This study provides information to wholesaler, retailer and related government agency such as Federal Agricultural Marketing Authority (FAMA) to improve trend of purchasing local fresh fruits in the population of Alor Gajah, Melaka. Furthermore, it is to inform wholesaler, retailer and related government agency to emphasize the most key determinants of consumers choosing the favorable retail formats in Alor Gajah, Melaka.
format	Student Project
author	Said Hamzah, Syed Muhamad Anasrullah
author_facet	Said Hamzah, Syed Muhamad Anasrullah
author_sort	Said Hamzah, Syed Muhamad Anasrullah
title	Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
title_short	Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
title_full	Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
title_fullStr	Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
title_full_unstemmed	Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah
title_sort	customers’ perception and experience in purchasing local fresh fruits from retail shops in alor gajah, melaka / syed muhamad anasrullah said hamzah
publisher	Faculty of Plantation and Agrotechnology
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22892/
first_indexed	2023-09-18T23:09:38Z
last_indexed	2023-09-18T23:09:38Z
_version_	1777418715208351744

Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah

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