Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to d...
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| Format: | Student Project |
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Faculty of Plantation and Agrotechnology
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22699/ |