Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar

Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to d...

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Bibliographic Details
Main Author:	Jaafar, Muhammad Firdaus
Format:	Student Project
Published:	Faculty of Plantation and Agrotechnology 2018
Subjects:	Fruit trade. Nuts industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
Online Access:	http://ir.uitm.edu.my/id/eprint/22699/

id	uitm-22699
recordtype	eprints
spelling	uitm-226992019-04-11T05:40:01Z http://ir.uitm.edu.my/id/eprint/22699/ Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar Jaafar, Muhammad Firdaus Fruit trade. Nuts industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to determine the consumers’ perception and experience in purchasing local fruit from retail shops in Melaka Tengah, Melaka. Three main objectives were highlighted from this study which is to anticipate the purchasing pattern of three local fruit (pineapple, mango and banana) in the population of Melaka Tengah, Melaka. A total of 150 respondents have been selected for the purpose of this study. Four analytical techniques have been used to interpret the result which is descriptive analysis, cross tabulation analysis, mean analysis and Exploratory Factor Analysis (EFA). The outcome from this study revealed that consumer more preferred on traditional retail format rather than modern traditional retail format while purchasing the local fruits. Atmosphere of the retail market, competitive price, customer services and availability of various goods were identified as key determinants for consumer choosing the retail format. In understanding the definition of quality, consumers list several descriptions to describe the quality of the fruit which is the freshness and safety guaranteed, intrinsic value like a taste, selection of varieties and value of purchases. Based on this study, there was need for retail formats’ managers to considered what actually consumers need and wants and equilibrium between modern and traditional retailers must be met to fulfil what consumers wants. Faculty of Plantation and Agrotechnology 2018 Student Project NonPeerReviewed Jaafar, Muhammad Firdaus (2018) Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
topic	Fruit trade. Nuts industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
spellingShingle	Fruit trade. Nuts industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade Jaafar, Muhammad Firdaus Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
description	Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to determine the consumers’ perception and experience in purchasing local fruit from retail shops in Melaka Tengah, Melaka. Three main objectives were highlighted from this study which is to anticipate the purchasing pattern of three local fruit (pineapple, mango and banana) in the population of Melaka Tengah, Melaka. A total of 150 respondents have been selected for the purpose of this study. Four analytical techniques have been used to interpret the result which is descriptive analysis, cross tabulation analysis, mean analysis and Exploratory Factor Analysis (EFA). The outcome from this study revealed that consumer more preferred on traditional retail format rather than modern traditional retail format while purchasing the local fruits. Atmosphere of the retail market, competitive price, customer services and availability of various goods were identified as key determinants for consumer choosing the retail format. In understanding the definition of quality, consumers list several descriptions to describe the quality of the fruit which is the freshness and safety guaranteed, intrinsic value like a taste, selection of varieties and value of purchases. Based on this study, there was need for retail formats’ managers to considered what actually consumers need and wants and equilibrium between modern and traditional retailers must be met to fulfil what consumers wants.
format	Student Project
author	Jaafar, Muhammad Firdaus
author_facet	Jaafar, Muhammad Firdaus
author_sort	Jaafar, Muhammad Firdaus
title	Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
title_short	Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
title_full	Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
title_fullStr	Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
title_full_unstemmed	Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar
title_sort	consumers’ perception and experience in purchasing local fresh fruits from retail shops in melaka tengah, melaka / muhammad firdaus jaafar
publisher	Faculty of Plantation and Agrotechnology
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22699/
first_indexed	2023-09-18T23:09:13Z
last_indexed	2023-09-18T23:09:13Z
_version_	1777418689522434048

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar

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