A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid

The purpose of this research is to study on customers' awareness and satisfaction towards Bai Al'inah concept and service provided by Bank Rakyat Jengka Branch. Bank Rakyat was familiar with personal loan (AI’ Inah financing) among the customers. Therefore, the question is the customers un...

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Main Author: Abdul Hamid, Siti Hajar
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/22457/
http://ir.uitm.edu.my/id/eprint/22457/1/PPb_SITI%20HAJAR%20ABDUL%20HAMID%20M%20BM%2005_5.pdf
id uitm-22457
recordtype eprints
spelling uitm-224572019-01-11T01:18:08Z http://ir.uitm.edu.my/id/eprint/22457/ A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid Abdul Hamid, Siti Hajar Consumer satisfaction Customer services. Customer relations Bank loans. Bank credit. Commercial loans Finance, Islamic The purpose of this research is to study on customers' awareness and satisfaction towards Bai Al'inah concept and service provided by Bank Rakyat Jengka Branch. Bank Rakyat was familiar with personal loan (AI’ Inah financing) among the customers. Therefore, the question is the customers understand or not actually the concept. There is one of purpose of this study. Banking offered the same products and services. The study on AI’ Inah is important to know their strength and weaknesses to make sure the customers satisfy with Bank Rakyat Jengka process. The customer will satisfy when attractive rates are offered a good quality and services. Beside that, this study evaluates the effectiveness of promotional efforts by Bank Rakyat Jengka. There is also to study from the customer opinion for the most effective tools promotion. So, Bank Rakyat can be compare their promotion activities and customer promotion tools based on customer view. For the purpose of this study the exploratory research was used. Convenience sampling size has been utilized with 100 respondents as the sample size. Questionnaires were distributed as the survey instrument, besides conducting interviews as the source of primary data other reliable resources would serve as secondary. The data will interpret by using the SPSS program. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22457/1/PPb_SITI%20HAJAR%20ABDUL%20HAMID%20M%20BM%2005_5.pdf Abdul Hamid, Siti Hajar (2005) A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer satisfaction
Customer services. Customer relations
Bank loans. Bank credit. Commercial loans
Finance, Islamic
spellingShingle Consumer satisfaction
Customer services. Customer relations
Bank loans. Bank credit. Commercial loans
Finance, Islamic
Abdul Hamid, Siti Hajar
A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
description The purpose of this research is to study on customers' awareness and satisfaction towards Bai Al'inah concept and service provided by Bank Rakyat Jengka Branch. Bank Rakyat was familiar with personal loan (AI’ Inah financing) among the customers. Therefore, the question is the customers understand or not actually the concept. There is one of purpose of this study. Banking offered the same products and services. The study on AI’ Inah is important to know their strength and weaknesses to make sure the customers satisfy with Bank Rakyat Jengka process. The customer will satisfy when attractive rates are offered a good quality and services. Beside that, this study evaluates the effectiveness of promotional efforts by Bank Rakyat Jengka. There is also to study from the customer opinion for the most effective tools promotion. So, Bank Rakyat can be compare their promotion activities and customer promotion tools based on customer view. For the purpose of this study the exploratory research was used. Convenience sampling size has been utilized with 100 respondents as the sample size. Questionnaires were distributed as the survey instrument, besides conducting interviews as the source of primary data other reliable resources would serve as secondary. The data will interpret by using the SPSS program.
format Student Project
author Abdul Hamid, Siti Hajar
author_facet Abdul Hamid, Siti Hajar
author_sort Abdul Hamid, Siti Hajar
title A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
title_short A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
title_full A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
title_fullStr A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
title_full_unstemmed A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
title_sort study on customer awareness and satisfaction towards bai al'inah concept and services provided by bank rakyat, jengka branch / siti hajar abdul hamid
publisher Faculty of Business and Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/22457/
http://ir.uitm.edu.my/id/eprint/22457/1/PPb_SITI%20HAJAR%20ABDUL%20HAMID%20M%20BM%2005_5.pdf
first_indexed 2023-09-18T23:08:43Z
last_indexed 2023-09-18T23:08:43Z
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