Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli

On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefer...

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Main Author:	Mohamad Ramli, Rashidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/22454/ http://ir.uitm.edu.my/id/eprint/22454/1/PPb_RASHIDAH%20MOHAMAD%20RAMLI%20BM%2006.pdf

id	uitm-22454
recordtype	eprints
spelling	uitm-224542019-01-11T01:13:27Z http://ir.uitm.edu.my/id/eprint/22454/ Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli Mohamad Ramli, Rashidah Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefers the compact version because of changing lifestyle. The purpose of study is to identify the readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley. The perception and acceptance level may be measured from demographic profile of readers, consumer-buying behavior in buying process and sales volume of New Straits Times (NST). This paper consists of six chapters which explain the subject matter in stages. Chapter I explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. Chapter 5 explains the hypotheses of the study. And finally, chapter 6 contain summary of results and findings, which explain conclusions and recommendations Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22454/1/PPb_RASHIDAH%20MOHAMAD%20RAMLI%20BM%2006.pdf Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohamad Ramli, Rashidah Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
description	On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefers the compact version because of changing lifestyle. The purpose of study is to identify the readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley. The perception and acceptance level may be measured from demographic profile of readers, consumer-buying behavior in buying process and sales volume of New Straits Times (NST). This paper consists of six chapters which explain the subject matter in stages. Chapter I explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. Chapter 5 explains the hypotheses of the study. And finally, chapter 6 contain summary of results and findings, which explain conclusions and recommendations
format	Student Project
author	Mohamad Ramli, Rashidah
author_facet	Mohamad Ramli, Rashidah
author_sort	Mohamad Ramli, Rashidah
title	Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
title_short	Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
title_full	Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
title_fullStr	Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
title_full_unstemmed	Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
title_sort	readers' perception and acceptance level towards new straits times (nst) compact version at klang valley / rashidah mohamad ramli
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/22454/ http://ir.uitm.edu.my/id/eprint/22454/1/PPb_RASHIDAH%20MOHAMAD%20RAMLI%20BM%2006.pdf
first_indexed	2023-09-18T23:08:42Z
last_indexed	2023-09-18T23:08:42Z
_version_	1777418657288159232

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli

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