The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]

The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]

Students’ satisfaction has become an essence of success in today’s highly competitive world. In service industry specifically the education industry, communication is vital to determine students’ satisfaction. Past researches indicated that, most meaning of conversational messages comes from non-ver...

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Main Authors: Ahmad, Sarah Sabir, Isahak Merican, Farah Merican, Ahmad, Intan Nazrenee, Md Zani, Rosliza
Format: Research Reports
Language:English
Published: Research Management Institute 2009
Subjects:
Nonverbal communication
Online Access:http://ir.uitm.edu.my/id/eprint/22439/
http://ir.uitm.edu.my/id/eprint/22439/1/LP_SARAH%20SABIR%20AHMAD%20IRMI%20K%2009_5.pdf
id uitm-22439
recordtype eprints
spelling uitm-224392018-12-13T01:37:47Z http://ir.uitm.edu.my/id/eprint/22439/ The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.] Ahmad, Sarah Sabir Isahak Merican, Farah Merican Ahmad, Intan Nazrenee Md Zani, Rosliza Nonverbal communication Students’ satisfaction has become an essence of success in today’s highly competitive world. In service industry specifically the education industry, communication is vital to determine students’ satisfaction. Past researches indicated that, most meaning of conversational messages comes from non-verbal communication. Therefore, this study intended to examine the relationship of non-verbal communication cues to students’ satisfaction. A total of 330 respondents were sampled from all around UiTM Kedah. They were evaluated on their perception on lecturers’ non-verbal communication behavior that would lead to their satisfaction to the services provided. The results of the study illustrate that three of the non-verbal communication cues were significant and positively related to students’ satisfaction. Kinesics and paralanguage was rated as among the non-verbal communication cues that provided the most impact on students’ satisfaction. However, the result also indicated that there was no significant relationship between physical appearances of the lecturers to the students’ satisfaction. Overall, students’ in UiTM Kedah are fairly satisfied with the non-verbal communication cues of the lecturers. The present study caters for a wide spectrum of students and development professionals, especially those who are interested in non-verbal communication related issues. It is highly hoped that the information gleaned from the present study may assist all service employees specifically in understanding better, the importance of non-verbal communication and its effects on students’ satisfaction. Research Management Institute 2009-12 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22439/1/LP_SARAH%20SABIR%20AHMAD%20IRMI%20K%2009_5.pdf Ahmad, Sarah Sabir and Isahak Merican, Farah Merican and Ahmad, Intan Nazrenee and Md Zani, Rosliza (2009) The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]. [Research Reports] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Nonverbal communication
spellingShingle Nonverbal communication
Ahmad, Sarah Sabir
Isahak Merican, Farah Merican
Ahmad, Intan Nazrenee
Md Zani, Rosliza
The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
description Students’ satisfaction has become an essence of success in today’s highly competitive world. In service industry specifically the education industry, communication is vital to determine students’ satisfaction. Past researches indicated that, most meaning of conversational messages comes from non-verbal communication. Therefore, this study intended to examine the relationship of non-verbal communication cues to students’ satisfaction. A total of 330 respondents were sampled from all around UiTM Kedah. They were evaluated on their perception on lecturers’ non-verbal communication behavior that would lead to their satisfaction to the services provided. The results of the study illustrate that three of the non-verbal communication cues were significant and positively related to students’ satisfaction. Kinesics and paralanguage was rated as among the non-verbal communication cues that provided the most impact on students’ satisfaction. However, the result also indicated that there was no significant relationship between physical appearances of the lecturers to the students’ satisfaction. Overall, students’ in UiTM Kedah are fairly satisfied with the non-verbal communication cues of the lecturers. The present study caters for a wide spectrum of students and development professionals, especially those who are interested in non-verbal communication related issues. It is highly hoped that the information gleaned from the present study may assist all service employees specifically in understanding better, the importance of non-verbal communication and its effects on students’ satisfaction.
format Research Reports
author Ahmad, Sarah Sabir
Isahak Merican, Farah Merican
Ahmad, Intan Nazrenee
Md Zani, Rosliza
author_facet Ahmad, Sarah Sabir
Isahak Merican, Farah Merican
Ahmad, Intan Nazrenee
Md Zani, Rosliza
author_sort Ahmad, Sarah Sabir
title The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
title_short The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
title_full The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
title_fullStr The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
title_full_unstemmed The relationship of non-verbal communication cues and student satisfaction / Sarah Sabir Ahmad …[et al.]
title_sort relationship of non-verbal communication cues and student satisfaction / sarah sabir ahmad …[et al.]
publisher Research Management Institute
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/22439/
http://ir.uitm.edu.my/id/eprint/22439/1/LP_SARAH%20SABIR%20AHMAD%20IRMI%20K%2009_5.pdf
first_indexed 2023-09-18T23:08:41Z
last_indexed 2023-09-18T23:08:41Z
_version_ 1777418655821201408

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