Determining the factors that influenced customer's complaint: a case study at PERNEC Technologies Sdn. Bhd. / Nik Shila Azwin Nek Ahmad Kamal
It is important to understand and manage complaint behavior by the customer because it gives the organization an opportunity to retain its reputation and customer base by correcting the problem. If the organization does not respond effectively to the customer's complaint, then it is likely that...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22352/ http://ir.uitm.edu.my/id/eprint/22352/1/PPb_NIK%20SHILA%20AZWIN%20NEK%20AHMAD%20KAMAL%20M%20BM%2006_5.pdf |